NAIFA Launches New Gold Standard for Life and Annuity Professionals
The NAIFA LACP serves consumers by recognizing financial professionals with a mark of distinction for their product knowledge, consultative sales process and compliance to ethical, legal, and regulatory requirements. LACP practitioners are held to a standard of excellence that defines and differentiates them from their peers and to the clients they serve.
"NAIFA is pleased to offer financial professionals the potential for greater exposure and authority in the financial services marketplace through LACP certification," said NAIFA CEO
To attain the LACP, practitioners must meet the eligibility criteria for experience, education and commitment to ethical conduct and successfully complete the LACP examination. For a limited time (June 2017-Dec. 31, 2018), experienced advisors may also be able to attain the LACP certification through a professional review process, in lieu of the examination.
"Consumers and businesses need professional financial advice now more than ever," said
NAIFA's LUTCF(R) designation program - often considered the first designation any insurance professional should earn - has delivered value to more than 50,000 professionals since 1984. The NAIFA LACP certification is the logical "next step" for those who wish to demonstrate their knowledge and expertise beyond the requirements of industry licensure, Mayeux said.
NAIFA invites all practitioners in
To learn more about the LACP and its official launch, please leave your contact details at www.naifa.org/lacp or contact us at [email protected].


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