MediaAlpha’s Programmatic Technology Brings the Lead Industry Out of the Stone Age
Lead generation is a
“MediaAlpha’s vision is to transform and modernize how media is transacted through technology-driven innovation,” said
How MediaAlpha’s Platform Works
MediaAlpha for Advertisers gives buyers the flexibility to bid for leads on a real-time basis through the MediaAlpha Open Exchange, with an existing network of lead suppliers, or by creating an invitation-only Buyer Exchange that includes only those supply partners the buyer chooses. Buyers using MediaAlpha for Advertisers to manage their lead buying benefit from several unique features:
- Self-service programmatic buying platform that provides full, real-time control over campaign management, audience targeting, and data-driven bidding strategies.
- Algorithmic, real-time bidding capabilities to replace static, negotiated pricing and budget requirements.
- Integrated platform to manage all lead buying, unlocking better cross-partner insights through comprehensive real-time reporting, and the ability to quickly execute buying strategies across all partners.
- Data-driven audience targeting powered by first and third party data sets and support for dynamic propensity score and lifetime value-based bidding models.
The MediaAlpha for Advertisers platform dramatically increases lead buying efficiency by both eliminating labor-intensive, time-consuming operational activities associated with the traditional lead buying model as well as capitalizing on the transparency, granular buying controls, and data-driven bidding optimizations available through the platform, all of which enable greatly enhanced ROI from lead buying campaigns.
“Our technology platform is transforming multiple industries,” continued Yi. “It essentially breaks down the barriers to control, empowering buyers to make smarter decisions, optimize their performance, and streamline administration by eliminating buying inefficiencies. We’ve seen dramatic success with a broad spectrum of companies. We know this works and now it is time to bring a better way of buying to every company that buys leads.”
MediaAlpha’s expansion follows its second consecutive year with more than
MediaAlpha innovates at the intersection of programmatic media and vertical search, bringing transparency and efficiency to buyers and sellers. Vertical search media consists of pay-per-click, pay-per-call or pay-per-lead media delivered to high intent, vertically focused consumers at the bottom of the purchase funnel. MediaAlpha for Advertisers empowers buyers to more effectively target and engage high-intent consumers through a variety of touchpoints to increase campaign ROI. MediaAlpha for Publishers gives sellers full control over their inventory to optimize yield and maximize revenue. The company's proprietary technology powers over 25 million annual transactions totaling more than $200 million in annual transaction volume across insurance, travel, personal finance, education, and the home services sectors. For more information, visit www.mediaalpha.com.