Massachusetts Mutual Life Insurance Assigned Patent for Obtaining Leads Based on Data
Targeted News Service (Patent Abstracts)
ALEXANDRIA, Va., March 8 -- Massachusetts Mutual Life Insurance, Springfield, Massachusetts, has been assigned a patent (9,911,131) developed by two co-inventors for a "method and system for obtaining leads based on data derived from a variety of sources." The co-inventors are Gareth Ross, Amherst, Massachusetts, and Tricia Walker, Easthampton, Massachusetts. The abstract states: "A method and system for obtaining leads based on data derived from a variety of sources is disclosed. The method is executed by a system that includes a data processing module within a leads management system, among others system components. The data processing module scans one or more external data sources; collects lead data from those sources; analyzes the data collected; identifies attributes of interest about one or more potential quality leads; identifies one or more high quality leads; creates a profile for those high quality leads; stores those profiles in an internal database; and generates a list of one or more high quality leads."
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