LIMRA: Profitable growth top of mind for executives in the life insurance industry

More than 6 in 10 respondents (66%) said investments in customer service technologies (such as chatbots and other uses of artificial intelligence) is a priority, along with modernizing legacy systems and improving business processes.

"Our research suggests life insurers will need to adjust to successfully compete in this evolving business environment. Executives surveyed had a number of strategies for growth. Some plan to narrow their focus on higher-profit margin products. Many are looking to modernize their technologies to create new market opportunities and find operational efficiencies. In addition, many are enhancing the tools they offer to advisors to enable them to better engage their prospects and clients," said Alison Salka, Ph.D., senior vice president and director of research for LIMRA and LOMA.

When it comes to life insurance sales, advisors are often the ones working with consumers. Insurance executives recognize the need to invest in tools and insights to help them build and maintain relationships. Nearly 2 of 3 executives identify advisor enablement as a top distribution challenge.

Demand for life insurance has grown to unprecedented levels, with near record-breaking premium levels in both 2021 and 2022. Findings from the 2023 Insurance Barometer Study from LIMRA and Life Happens suggest that more than 100 million U.S. adults need insurance but don't have it or don't have enough.

"Consumers' increased desire for life coverage makes this an opportune time for life insurers to address protection gaps around the globe," said BCG Managing Director and Partner Rob Sims. "The goal of the 2023 study is to provide insights into the highest priorities of life insurance leaders as they tackle today's challenges and embrace emerging opportunities."

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About LIMRA

Serving the industry since 1916, LIMRA offers industry knowledge, insights, connections, and solutions to help more than 700 member organizations navigate change with confidence. Visit LIMRA at www.limra.com.

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About Boston Consulting Group

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders--empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

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REPORT: https://www.limra.com/siteassets/research/research-abstracts-shared/2023/whats-on-the-minds-of-life-insurance-executives-2023/whatsonmindsoflifeinsuranceexecutives_2023.pdf

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Original text here: https://www.limra.com/en/newsroom/news-releases/2023/profitable-growth-top-of-mind-for-executives-in-the-life-insurance-industry/