LIMRA: Addressing the Rising Coverage Gap, Insurance Leaders Look to Marketing

WINDSOR, Connecticut, May 13 (TNSconf) -- LIMRA issued the following news release:

According to the 2022 Insurance Barometer Study, 106 million Americans believe they don't have sufficient life insurance coverage, a 4% increase from 2021. Insurance marketing leaders will gather to deliberate on the best marketing strategies to engage consumers at the 2022 Marketing Conference, which will be held June 1 - June 3, in Orlando, Florida.

"How we communicate the value of life insurance to consumers -- emphasizing its benefits, busting myths and reaching underserved markets -- will go a long way in closing the life insurance coverage gap," noted Tina Beckwith, chief marketing officer for LIMRA and LOMA. "The Marketing Conference will be a great opportunity for leaders to discuss effective communications that drive consumers to take action."

Opening up the conference, Kelley Gay, senior vice president, and chief marketing officer for OneAmerica will discuss the power of connecting your company's purpose with efforts around marketing, digital, communications, and brand experiences to deliver greater impact with customers.

Additional keynote speakers:

* Alice Norsworthy, president of global marketing for Universal Parks & Resorts, will share best practices about how her organization rose to the unprecedented challenge of COVID and continues to navigate through an evolving landscape as it successfully communicates, markets to and engages audiences.

* Jennifer Golbeck, Ph.D. director of the Social Intelligence Lab for the University of Maryland, will discuss the strategic impacts of artificial intelligence technologies and a data-driven future.

* Jeff Tobe, M.Ed., customer experience expert, and author, will share tips to help attendees better position their products from the customer's perspective.

Additional concurrent sessions will cover reaching underserved consumer markets, customer advisory boards for marketing research, attracting talent to financial services, data analytics, artificial intelligence and marketing wellness benefits to clients.

For more information about the event, including registration and agenda, visit the 2022 LIMRA Marketing Conference

Members of the press are welcome to attend at no cost. Please email the media contacts below for more details.

At LIMRA and LOMA, the health and welfare of our attendees are our highest priorities. Therefore, attendees must provide proof of full vaccination against COVID-19 (as defined by the CDC) or a negative COVID-19 test within 48 hours of arrival. This policy is subject to change based on CDC guidelines, state, and city regulations.