Kings ink Blue Shield of California for home helmets

Blue Shield will also be the helmet partner for the Kings’ AHL affiliate, the Ontario Reign, for both home and away games. Blue Shield has been the Kings’ exclusive health insurance partner since the start of the 2017-18 season. Under the renewal, the insurer will remain a founding partner of L.A. Live, the mixed-use development around Crypto.com arena owned by AEG,…