iPipeline Acquires Laser App Software

Business Wire

Acquisition Expands iPipeline’s Presence within the Securities and Insurance Industries

EXTON, Pa.--(BUSINESS WIRE)-- iPipeline® – a leading provider of cloud-based software solutions for the life insurance industry – today announced the acquisition of Laser App Software®, a premier provider of forms automation and management software for the securities and insurance industries. Laser App is used by approximately 100,000 registered investment advisors (RIAs), agents, broker-dealers and mutual funds to streamline the process of completing client forms.

“Simple and straightforward solutions make it easier for advisors, RIAs, broker-dealers and mutual funds to do their work and effectively engage their customers. Open platforms are required to standardize reporting forms and processes, deliver efficiency and consistency, and manage documents on an on-going basis. This is where Laser App has managed to lead the market,” said Tim Wallace, CEO, iPipeline. “By constructing a centralized library where content owners can store up-to-date forms and enabling data pre-fill from a variety of databases, Laser App has managed to fill in a technology gap to reduce Not-in-Good-Order (NiGO) submissions and speed transactions. We are extremely pleased about the acquisition, the new technology, and the potential to deliver increasing value across our collective customer base.”

“Today’s digital customers have little tolerance for paper-based processing and delays. Whether the transaction is for an annuity, insurance policy, or mutual fund, it needs to be completed electronically and quickly to meet the expectations of today’s consumer,” said Ed Beggs, CEO, Laser App. “iPipeline and Laser App share the common belief that we must dramatically improve how financial products are sold and serviced, and that innovation is the catalyst needed to accomplish this goal. Agents and advisors are demanding solutions to make their lives easier and those of their customers. iPipeline is ideally positioned to fill this need, and I am confident that Laser App’s complementary solutions and content will serve as strong technology assets.”

Laser App users report an 80% - 90% reduction in processing time by accessing a library of over 33,000 up-to-date forms for the securities and insurance industries. Users can also pre-fill fields with data from CRM platforms, customer databases, commercial services, and various systems to eliminate errors. e-signature and mobility are incorporated to engage the digital customer and improve the overall buying experience.

“Laser App has developed a strong following of loyal customers since the company’s inception. Their high retention rate and customer satisfaction level speak strongly about their value as a trusted business partner for RIAs, broker-dealers, carriers, and mutual funds,” said Larry Berran, COO and CFO, iPipeline. “I am excited about the expansion in our customer base and our ability to offer new innovations and content to streamline and accelerate the selling and processing of diversified financial products.”

To learn how you can implement Laser App’s electronic forms and content to streamline and accelerate your processing requirements and better engage the digital customer, contact [email protected] or call 1-800-758-0824, option 2. Visit www.laserapp.com.

About Laser App

Laser App Software creates advisor friendly solutions that combine state‐of‐the‐art forms-filling technology with a massive library of industry related forms. Forms are maintained by Laser App so representatives can focus on their clients, rather than filling out paperwork. Founded in 1995 by financial advisor Ed Beggs, Laser App has pioneered forms-filling in the financial services industry. For more information on Laser App, visit http://www.laserapp.com.

About iPipeline

iPipeline is a leading provider of cloud-based software solutions for the life insurance industry. Through our SaaS solutions, we accelerate and simplify insurance sales, compliance, operations and support. We provide process automation and seamless integration between every participant in the life insurance industry including carriers, agents (such as financial advisors and independent insurance agents), distributors (such as banks, broker-dealers and general agencies) and consumers. Our innovative solutions enable automated processing for pre-sales, point-of-sale execution of applications, post-sale support, reporting, consumer delivery and agency management.

iPipeline provides the process automation and seamless integration needed on a global basis to make a sale by aggregating more than 120 carriers, 875 distributors and financial institutions, and their producers and licensed advisors in a cloud-based environment. With headquarters in Exton, Pennsylvania, iPipeline has locations in Cheltenham (UK), Fort Lauderdale, Huntersville, Ontario (CA), Philadelphia, Salt Lake City, and Vancouver. Save the date for iPipeline’s Connections 2018 User Meeting & Conference on March 18-20 at the ARIA in Las Vegas. Visit www.ipipeline.com.