InstaBrain, Fidelity Life Partner to Bring New InsurTech Platform to Thousands of Agents

Fidelity Life Named one of America's Best Insurance Companies 2025 by Forbes and Statista

PHOENIX, Nov. 18, 2024 /PRNewswire-PRWeb/ -- InstaBrain Inc., a newly launched data-driven solution and real-time underwriting platform, has announced an official partnership with Fidelity Life, which offers permanent and term life insurance policies, providing quotes and plans for individuals. Fidelity Life was named one of America's Best Insurance Companies in 2025 by Forbes and Statista for the third consecutive year and holds an A- rating from AM Best.

This partnership combines Fidelity Life's commitment to consumers and agents with InstaBrain's innovative technology solutions to rethink how life insurance products are built and sold in the U.S.

"We are thrilled to partner with Fidelity Life, a company that shares our desire to boost innovation and excellence in serving individuals' insurance needs," said Frank Esquibel, chief technology officer of InstaBrain. "By integrating InstaBrain's real-time underwriting platform with Fidelity Life's top-tier products, we are empowering agents and clients alike with faster, smarter, and more seamless decision-making. This collaboration underscores the power of technology in simplifying complex insurance processes while maintaining the highest standards of service and reliability."

This partnership follows a significant development for Fidelity Life's parent company, Vericity, which was recently acquired by iA Financial Group, a unit of Canadian insurance company iA Financial Corporation, in an all-cash transaction valued at $170 million. Vericity's direct access to consumers and distribution capabilities were key factors in the acquisition, which aims to provide more affordable and accessible life insurance solutions to middle-market consumers through digital sales, swift policy issuance, and a focus on non-medically underwritten products at the point of sale.

"Fidelity Life is incredibly excited about its partnership with InstaBrain and the launch of InstaBrain Term" said Fidelity Life President and Chief Operating Officer, Jim Harkensee. "This is a natural progression in our ongoing commitment to revolutionizing the life insurance purchasing experience. By combining Fidelity Life's industry leading expertise in digital, data-driven underwriting with InstaBrain's sophisticated sales platform and industry-wide respect as an innovator in distribution, together we are setting a new standard for the industry- one that prioritizes speed, accuracy, and customer satisfaction."

This partnership marks InstaBrain's third major agreement since its launch, following deals with Brokers Alliance and Acrylic Financial.

Founded in 1896, Fidelity Life has focused on helping everyday families obtain life insurance. By offering a wide range of products, Fidelity Life aims to meet consumer needs as life and circumstances change. For more information, visit FidelityLife.com.

InstaBrain is an innovative instant-issue platform that assists consumers with quoting, applying, underwriting, and securing their insurance policy in a seamless online experience. For more information, visit InstaBrain.io.

About InstaBrain

InstaBrain is a one-of-a-kind instant-issue platform assisting consumers with quoting, applying, underwriting, and securing their insurance policy in one seamless online experience. In just minutes consumers can quote, apply, and get approved for Term Life Insurance, Disability Insurance, Critical Illness, Guaranteed Issue Whole Life, and more. InstaBrain also offers financial institutions, agents, and advisors the ability to offer insurance products to consumers in a 100% digital environment. It provides customers with access to purchase insurance 24/7 using the latest InsurTech technology.

Media Contact

Ivana Morales, Evolve PR & Marketing, 1 973-864-4523, [email protected]

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SOURCE InstaBrain Inc.