Horace Mann Named 2025 Voluntary Sales Growth Leader by Eastbridge Consulting Group

Business Wire

SPRINGFIELD, Ill.--(BUSINESS WIRE)--
Amid growing demand for tailored voluntary benefits among educators and public sector employees, Horace Mann Educators Corporation (NYSE: HMN), a national provider of insurance and financial solutions for educators, today announced it has been named the 2025 Voluntary Sales Growth Leader in the small carrier category by Eastbridge Consulting Group, a leading industry research and consulting firm focused on voluntary and worksite benefits.

“This recognition reflects the growing demand for voluntary benefits and our ability to meet the unique needs of educators and others who serve their communities,” said Marita Zuraitis, President and CEO of Horace Mann. “Our growth shows that when you combine deep market focus with the right distribution and product strategy, you can deliver meaningful value to both employers and their employees.”

Horace Mann provides a comprehensive voluntary product suite within its Wise Benefits product portfolio. Horace Mann’s Wise Benefits voluntary sales increased 48.2% in 2025, significantly outpacing the overall voluntary benefits market, which grew approximately 2% to $9.7 billion in new business annualized premiums.

Horace Mann’s above-market growth reflects an enhanced customer experience and expanded benefit specialist and broker relationships, while continuing to deliver tailored voluntary benefit solutions for education and public sector clients.

“Horace Mann’s intentional investments and strong partnerships enable us to meet the growing demand for voluntary benefits, particularly in the education and public sector markets,” said Tyson Sanders, Senior Vice President, Supplemental & Group Benefits. “That commitment will allow Horace Mann to continue driving sustained growth while providing tailored solutions that meet the needs of the employers and employees we serve.”

“Horace Mann’s performance demonstrates a disciplined growth strategy and a sustained commitment to serving the voluntary benefits market,” said JP Soltez, partner at NMG Consulting and head of Eastbridge Consulting Group.

Eastbridge Consulting Group recognized Horace Mann as part of its annual voluntary benefits industry benchmarking results, which are widely regarded as one of the most objective measures of carrier sales performance in the market. To be considered for the award this year, a company must have exceeded the overall industry growth rate in 2023, 2024, and 2025, and led their category in growth last year. Small companies are those with new business annualized premium of $10 million to $49.9 million. Midsize companies are those with NBAP of $50 million to $199.9 million, and large companies are those with NBAP of $200 million or more.

About Horace Mann

Horace Mann Educators Corporation is the largest multiline financial services company focused on helping America’s educators and others who serve the community achieve lifelong financial success. The company offers individual and group insurance and financial solutions tailored to the needs of the educator community. Founded by Educators for Educators® in 1945, the company is headquartered in Springfield, Illinois. For more information, visit www.horacemann.com.

About Eastbridge Consulting Group

Eastbridge Consulting Group, Inc. is a leading advisory and research firm focused on the voluntary/worksite benefits market in the United States and Canada. The firm is part of NMG Consulting, a global financial services consulting organization. Follow Eastbridge on LinkedIn at https://www.linkedin.com/company/eastbridge-consulting-group.