Great American Life Introduces New Fixed Annuity For The RIA Market

While Great American Life^® understands the need for innovative financial products, the company also understands the importance of making annuities more accessible in comprehensive financial plans. That’s why Great American Life continues to invest in simplified business processes and technology to support advisors and their clients. As such, the Advantage 5 Advisory seamlessly integrates within advisors’ existing toolkits. It can be displayed on many popular fee-based platforms used for portfolio management, reporting and billing.

In speaking of the company’s commitment to making annuities more accessible, Compton said, “We understand the desire by consumers for stability and predictability during periods of economic uncertainty. We recognize that when advisors are able to offer more comprehensive and personalized investment solutions, such as annuities, clients receive the more holistic financial advice that today’s market demands.”

The Advantage 5 Advisory is Great American Life’s fourth product developed for the RIA space and is available alongside the Index Protector series of fixed-indexed annuities. More information about Great American Life’s fee-based products is available at GreatAmericanRIA.com.

About Great American Life Insurance Company

Great American Life Insurance Company^®, a wholly owned subsidiary of MassMutual, offers traditional fixed, fixed-indexed and registered index-linked annuities in the retail, broker-dealer, financial institutions and registered investment advisor markets. Great American Life believes it pays to keep things simple. From products to services, the company strives to make things as easy as possible. It's part of a simple promise to customers: superior service and annuities that are easier to understand.