Generation Rent is defined as young adults, aged 20-30 years, who cannot afford their own homes, and for whom rented accommodation is the only option. Guidewire Software’s survey involved 1,000 renters from across the
For Generation Rent, it seems that the insurance habit is hard to trigger with 60% of those who had suffered a loss saying this did not make them buy insurance. In fact, Generation Rent does not have a strong connection with the insurance industry. When asked if they felt insurers understood their needs as renters and offer the right products, almost 28% said no, while the majority (42%) did not know.
The research also shows a lack of knowledge among renters about their rights and the responsibilities of their landlords. 65% were unclear about whether their landlord had building insurance to protect their home. 28% also said they would not stop renting if they found out that their landlord did not have coverage.
However, the research clearly shows that Generation Rent is interested in the benefits insurance can bring, if presented in the right way by insurance providers, and they can see value for money. While cost was the number one factor in not buying contents insurance, Generation Rent is not wholly cynical about the value of insurance, with more (48%) disagreeing than agreeing (22%) with the statement that, “Buying insurance is throwing your money away.” Not surprisingly, they were keen to have the ability to make claims and manage policies online themselves (83%); but they also appreciated human-interaction (82%). In terms of policy innovations, the research suggests that online photo inventories and smart-home monitoring to prevent home emergencies are the most popular insurance ideas for the future.
“We are becoming a nation of renters and this is beginning to be reflected in the way we buy insurance,” said