From Hunted to Hunter: Guidewire Cologne Insurance Forum Considers Turning Digitalisation Challenges to Advantage
Insurers share insight into how to thrive in the era of digitization and customer engagement
The day began with
The following speakers presented:
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Guidewire :René Schoenauer , product marketing manager, EMEA, explained howGuidewire's products both mirror global insurance industry development, and innovate it. A current trend is to modernize IT systems to guarantee acceleration, simplification, and a better quality of personalised customer service. Maximum efficiency can be achieved by merging all data from different areas, and storing it in a smart core, producing a complete data set in a unified data store. In this way, insurance data is easily manageable, and can be processed or evaluated using predictive analytics – in real time. - Basler Switzerland:
Philippe Boog , Head of Services,Non-Life Insurance and OPEX, talked the audience through Basler’s digitalisation programme, and their ability to move from offer to contract within three minutes. Basler is working 100% digitally in its motor line of business. All client data is stored in the customer portal, and print copies sent by mail are a thing of the past.Mr Boog emphasised how car usage is changing dramatically, and that insurers must accommodate changing customer needs. - Warta,
Poland :Rafal Stankiewicz , Vice President ExecutiveBoard of Warta SA (Talanx Group ), described Warta’s work to revolutionize claims handling in the Polish insurance market, the resulting efficiencies, reduced claims costs, integration of peripheral systems, and improved customer interaction. He demonstrated the use of their mobile chatbot, the only claims settlement app inPoland , and how Warta employs machine learning evaluation with data drawn from Guidewire ClaimCenter™. -
Guidewire :Alexander Gnodtke , functional sales consultant, described how predictive analytics can make the difference in handling claims, and how insurers can optimize time, cost, and workforce by using it. Further, he defined whatGuidewire means by Smart Core™ and demonstrated the use of predictive analytics in claims processing. - FRI:DAY:
Silvan Saxer , Head of Agile Strategy and Co-Founder, explained the background to FRI:DAY as an insurance business, and how they achieved the fastest global deployment ofGuidewire InsuranceSuite™ in 60 days, in the cloud. Moving forward, he emphasized the need to focus on continued optimisation of the digital experience for their customers. -
Guidewire :Oliver Winkenbach , digital solutions owner, provided an overview of Guidewire’s digital products and strategy, and the benefits to insurers of a 360-degrees customer view. He emphasized the importance ofGuidewire partners to the digital ecosystem, including Salesforce, and offered an overview of Guidewire’s chatbot.Mr Winkenbach concluded by describing how Guidewire’s InsurancePlatform™ allows insurers to engage with customer across all channels. - Basler Germany: Wolfgang Pander, Programme Manager for
Guidewire Project , described their early experiences ofGuidewire InsuranceSuite™ implementation, the importance of a proof of concept, and the vital role of proper planning. A key lesson learned by Basler was to decide fast, and not prevaricate. -
Zurich Switzerland :Michael Maise , Head of Claims and Finance IT, talked about the transformation and digitalization of Zurich’s claims processes, and how this was an opportunity to introduce both agile methodology, and a corresponding “agile” mindset within the workforce. He mentioned how the biggest challenges they encountered during the implementation process lay mostly outsideGuidewire , and that it was important to see transformation projects not just as IT projects but spanning to the entire company. -
Brandes & Partners :Ulf Brandes , Inspirational Speaker, asked, “How do large organisations become agile?“ He explained that traditional company structures shape and limit our capability to change and experiment.Mr Brandes stated that agility requires a combination of strategy, methodology and mindset; mindset is the most challenging. To succeed in becoming agile, large organisations need a mix of curiosity and courage.
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