Fabric by Gerber Life Launches Industry-Leading Term Life Insurance So You Can Plan Like a Parent

CINCINNATI, Ohio, Nov. 3 -- The Western and Southern Financial Group, a life insurance company, issued the following news release:

Fabric by Gerber Life, a life insurance innovator helping parents protect their family's financial future, announced a new term life product alongside a reimagined online application experience. Leveraging a quick and easy application experience and an industry-leading accelerated underwriting process, customers can apply for a term life insurance policy in less than 10 minutes and receive an instant offer and competitive final pricing - without medical exams or complex paperwork. This new product from Western & Southern Financial Group was developed exclusively on the Fabric by Gerber Life platform to maximize consumer value.

Built by parents, for parents, Fabric by Gerber Life focuses on making things simple and fast without compromising value. This mobile-first experience balances convenience with the human touch of non-commissioned, licensed insurance specialists, who are available to provide personalized support along the way.

"Fabric by Gerber Life continues to transform life insurance by making it more personalized, instant and affordable for families," said Adam Erlebacher, CEO and co-founder of Fabric Technologies. "This new term life product offers the best of all worlds, combining the ease of Fabric's modern digital platform and Gerber Life's trusted brand, backed by the financial strength of Western & Southern Financial Group."

This milestone follows Western & Southern's>acquisition of Fabric Technologies last January to accelerate digital initiatives and offer additional consumer-focused financial solutions from its Gerber Life brand. "Launching this new product on a fully digital platform makes it easier for parents to get the services they need, when and how they need it," said Jill McGruder, Western & Southern's enterprise chief marketing officer. "The Fabric platform is intuitive and customers can rest assured that they are getting a competitively-priced product backed by a trusted, 134-year old life insurer."

In addition to their new term product, Fabric by Gerber Life also provides free legal wills, access to college savings funds, and tools to help parents protect their family's financial future--all in an easy online experience.

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Original text here: https://www.westernsouthern.com/about/newsroom/fabric-by-gerber-life-launches-industry-leading-term-life-insurance-so-you-can-plan-like-a-parent