Équité Association Partners with Shift Technology to Deliver a National Fraud Detection Platform
- Équité Association’s new Advanced Fraud Analytics & Countermeasures platform, working with Shift Technology, will use Artificial Intelligence (AI) to serve the Canadian Property & Casualty (P&C) insurance landscape.
- Équité and Shift’s partnership will build a leading-edge consortium-based fraud analytics platform, using AI to detect and prevent insurance fraud, a first in the Canadian P&C landscape.
Insurance fraud, estimated to cost
“Effective partnerships and innovative approaches are integral to the fight against fraud, to create further value for our members and support our mission of protecting Canadians,” says Terri O’Brien, President and CEO of Équité Association. “Collaboration is at the heart of all we do. We chose the right technology for the right purpose, building on Shift’s consortium expertise in 10 countries globally, and they have a proven record in scaling across a large and diverse geography.”
Building on Shift’s previous successes modeled with national insurance consortia to detect and prevent insurance crime, Équité will enable real-time capture of suspicious activity to support its own highly regarded investigations team, as well as insurers and partners across the country.
“The power of shared data at the centre opens the door to faster, better identification of criminals and criminal activity,” continued Ms. O’Brien. “We can protect honest, hardworking Canadians and our members using AI to evolve with changing fraud trends.”
Delivering AI-powered fraud detection and claims automation solutions to insurers around the globe, Shift Technology has a proven record in empowering industry-scale counter-fraud initiatives working alongside more than 100 insurers worldwide in the
For more information about Équité Association, visit https://www.equiteassociation.com/
For more information about Shift Technology’s AI-powered decision automation and optimization solutions for the insurance industry, visit www.shift-technology.com.
About Équité Association
A new company, Équité Association was conceived by the insurance industry to integrate cross-insurer data analytics operations with Investigative Services as a centralized effort to combat insurance fraud. Équité is a 21st century company, operating as an independent, not-for-profit organization, to expand the reach and impact of both founding teams while augmenting data, technology, and investigations, to serve as a centre point for insurance crime across all insurers in
About Shift Technology
Shift Technology delivers the only AI-native decision automation and optimization solutions built specifically for the global insurance industry. Addressing several critical processes across the insurance policy lifecycle, the Shift Insurance Suite helps insurers achieve faster, more accurate claims and policy resolutions. Shift has analyzed billions of insurance transactions to date and was presented Frost & Sullivan’s 2020 Global Claims Solutions for Insurance Market Leadership Award. For more information, please visit www.shift-technology.com.
Media Contact
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Source: Équité Association



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