EDITORIAL: Brace for the Big One - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Newswires
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Newswires
Newswires RSS Get our newsletter
Order Prints
March 20, 2018 Newswires
Share
Share
Post
Email

EDITORIAL: Brace for the Big One

Columbian (Vancouver, WA)

March 20--It is not a matter of if a major earthquake will strike the Pacific Northwest, but rather a question of when.

According to geologists, the longest earthquake-free interval along the Cascadia Subduction Zone in the past 10,000 years lasted 330 years. The current drought stands at 318 years, with the most recent large quake occurring on or about Jan. 26, 1700. All of which reminds us that while there is nothing that can prevent an earthquake, numerous steps can be taken to mitigate its damage.

That is the conclusion from an eye-opening report released last week by the Oregon Department of Geology and Mineral Industries. The analysis examined the Portland metro area in the event of a 9.0-magnitude offshore quake -- but did not include Clark County -- and estimated a worst-case scenario in which up to 1,400 people would be killed, 85,000 people would be displaced from homes, and damage to buildings would amount to $37 billion.

"We can look at the damage on a building-by-building basis," said Ian Madin, the agency's deputy director. "As far as we know, nobody has ever done this for more than 600,000 buildings."

Phase 2 of the study, expected to be released in 2019, will include Clark County, but it is safe to say that damage here would be severe. With 467,000 people sitting in a mostly urban area across the Columbia River, people and buildings would experience devastation, with roads, bridges, utilities and communication systems likely compromised.

There is nothing new about such warnings. Numerous studies have highlighted the risk of a major temblor in this region -- and with good reason. The Cascadia Subduction Zone runs along the floor of the Pacific Ocean from Vancouver Island to northern California, about 70 miles offshore. That zone has seen 43 major ruptures over the past 10 millennia -- an average of one every 232 years.

In other words, we are pressing our luck, buoyed by the misguided confidence that comes with the fact that no major quakes have hit the area since European settlers first arrived. But preparations by officials and residents will be essential to limiting damage when the big one does hit.

On an individual level, the most important thing is to prepare an emergency kit with enough food, water, flashlights and batteries to last several weeks. Most preparedness guides recommend two-week supplies, but a more realistic recommendation is five or six weeks' worth; if roads and communications are knocked out, there is no telling how long a family could be isolated. As Madin said: "All you have to do is knock out key parts of the power system and water lines and you're hauling water with a bucket and living in the dark." The American Red Cross offers handy tips for earthquake preparedness (https://tinyurl.com/ydy8vjal), as do other organizations skilled in disaster response.

Meanwhile, the report says homeowners should ensure that their structures are bolted to the foundation. "If your house falls off the foundation," Madin said, "you're going to a refugee camp."

While preparation begins at the family level, local officials also must act with the assumption that a major earthquake is inevitable. The analysis found that moderate seismic upgrades to older buildings could slash structure repair costs from $24 billion to $6.5 billion while reducing the number of people killed or injured from 18,000 to about 2,000.

Eventually, the Northwest is going to be shaken. Preparing now should be viewed as an investment that will save money and lives in the long run.

___

(c)2018 The Columbian (Vancouver, Wash.)

Visit The Columbian (Vancouver, Wash.) at www.columbian.com

Distributed by Tribune Content Agency, LLC.

Older

CNN Exclusive: The more opioids doctors prescribe, the more money they make

Newer

Reconstruction has started at flood-ravaged Meeker Elementary School, and it’s going to look nothing like it used to

Advisor News

  • Retirement control is top success measure for middle class, ACLI says
  • Industry groups applaud House passage of Financial Exploitation Prevention Act
  • Younger workers more likely to be eligible for a retirement plan after changing jobs
  • Bank of America community event unpacks sales tax hike, small business struggles
  • CONGRESSMAN VALADAO DEMANDS ANSWERS FROM CALIFORNIA OVER HEALTHCARE TAX HIKE
More Advisor News

Annuity News

  • Jackson Named InvestmentNews 2026 Annuities Provider of the Year
  • State Farm’s agency overhaul: What distribution can learn
  • IRI, ACLI express support for CLEAR Forms Act
  • A new era at the Federal Reserve
  • Globe Life Inc. (NYSE: GL) Making Surprising Moves in Tuesday Session
More Annuity News

Health/Employee Benefits News

  • Rob Sand pledges to reverse Iowa Medicaid privatization
  • Investigators at Northwestern University Feinberg School of Medicine Zero in on Science (Higher social vulnerability is associated with lower rates of peripheral nerve decompression surgery): Science
  • Studies from Cleveland Clinic Update Current Data on Managed Care (Unequal Utilization of Overactive Bladder Treatment: The Role of Socioeconomic and Insurance Disparities): Managed Care
  • Help reimagine health care for Oregonians and all
  • Trademark Application for “HEALTH CARE WITH HEART” Filed by CareSource: CareSource
More Health/Employee Benefits News

Life Insurance News

  • Jackson Named InvestmentNews 2026 Annuities Provider of the Year
  • Corebridge adds index strategies, growth potential to Max Accumulator+ III
  • Estate planning 2.0: How ILITs can create liquidity
  • AM Best Affirms Credit Ratings of Misr Insurance Company
  • State Farm’s agency overhaul: What distribution can learn
More Life Insurance News

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Maximize Your FIA Case Results
Learn a repeatable process to review, reposition, and present FIA opportunities with confidence.

Aim higher during Annuity Awareness Month
Raise the bar with our diverse portfolio of Ascend annuities, backed by superior financial strength

You Could Be Losing Up to 20% of Your Commissions
GreenWave helps you find, fix, and prevent commission errors.

True Independence Means Having Choices
Cambridge offers flexibility, stability, proven tools—no private equity strings attached.

Life moves fast. Your BGA should, too.
Stay ahead with Modern Life's AI-powered tech and expert support.

Looking for stronger rates, amplified growth & real results?
Sentinel's Accumulation Protector Plus℠ Annuity is for clients wanting more from retirement planning

Press Releases

  • Prosperity Life GroupSM Launches Prosperity PathWaySM Series, Bringing Greater Choice and Flexibility to Retirement Income Planning
  • Senior Market Sales® Fortifies Annuity Reach With Acquisition of Retirement Planning Firm Stratton & Company
  • RFP #T01625
  • Rockwood Programs Appoints Kerry Ladouceur as Vice President, Financial Lines
  • JP Insurance Group Launches Commercial Property & Casualty Division; Appoints Joe Webster as Managing Director
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet