Don't rely on the bank of mom and dad - Insurance News | InsuranceNewsNet

InsuranceNewsNet — Your Industry. One Source.™

Sign in
  • Subscribe
  • About
  • Advertise
  • Contact
Home Now reading Newswires
Topics
    • Advisor News
    • Annuity Index
    • Annuity News
    • Companies
    • Earnings
    • Fiduciary
    • From the Field: Expert Insights
    • Health/Employee Benefits
    • Insurance & Financial Fraud
    • INN Magazine
    • Insiders Only
    • Life Insurance News
    • Newswires
    • Property and Casualty
    • Regulation News
    • Sponsored Articles
    • Washington Wire
    • Videos
    • ———
    • About
    • Meet our Editorial Staff
    • Advertise
    • Contact
    • Newsletters
  • Exclusives
  • NewsWires
  • Magazine
  • Newsletters
Sign in or register to be an INNsider.
  • AdvisorNews
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Exclusives
  • INN Magazine
  • Insurtech
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Video
  • Washington Wire
  • Life Insurance
  • Annuities
  • Advisor
  • Health/Benefits
  • Property & Casualty
  • Insurtech
  • About
  • Advertise
  • Contact
  • Editorial Staff

Get Social

  • Facebook
  • X
  • LinkedIn
Economic News
Newswires RSS Get our newsletter
Order Prints
June 23, 2026 Newswires
Share
Share
Post
Email

Don't rely on the bank of mom and dad

Allison SchragerThe Pioneer

In today's America, one of the rites of passage that marks the transition to full adulthood is paying your own phone bill. By this standard, many people -- even those well into middle age -- are stuck in an extended adolescence.

A survey released this month by the insurance firm Northwestern Mutual says that many Americans, including some in their 50s and 60s, rely on their parents for financial help. Some 56% of all respondents say it is "harder to achieve financial independence today than it was for previous generations."

The Federal Reserve also conducts an annual survey on financial well-being, and it also reported an increase in the reliance on parents to pay the bills. About 23% of respondents needed some outside help in 2025, compared to 10% in 2017 -- including more than 25% of Americans between the ages of 30 and 44.

In many ways this is not surprising; the U.S. is in the grip of an affordability crisis. The cost of housing has soared, as have energy and food. Wages fell last year after accounting for inflation, and the job market has weakened, especially for new graduates. Student debt is at a record high.

Meanwhile (for now at least), many young people see living in a big, expensive city as critical to launching their career. And older Americans, who have more wealth than ever after a lifetime of saving and healthy stock returns, may think it only natural that they give a little back to their children.

But not all of this new reliance on parents is about wealth and earnings. After a decade of stagnation, earnings for young adults are up in the last several years. They also have more financial wealth.

A deeper read of the Fed survey also suggests that things haven't changed all that much. Slightly more Americans have three months of emergency expenses now compared to 2017, including half of the 30 to 44 population. About 70% of those surveyed say their own finances are in good shape, a steady share since 2017.

It could be that all the money from their parents is keeping them afloat, and this may explain why they don't appear to be financially worse off than they were before the pandemic. There are also higher expectations of reasonable living standards. Keeping up with the Joneses requires more money than it used to.

The increased reliance on our parents may also reflect a cultural shift. A generation ago, living with your parents was an indication something had gone wrong in your life. Now it is just a smart way to save money. The pandemic also shifted norms around living at home and accepting money from your family or the government. Making it on your own is no longer something to be proud of or even aspire to. This could all be the result of people growing up closer to their parents.

No matter the reason, this overreliance on parents is a worrying trend. For one, it exacerbates inequality. If making it in America now requires help from your family, people who don't have families who can afford to help them will fall further behind. And while the U.S. has need-based financial aid for education, it does not exist -- at least not yet -- for early or even middle adulthood.

There was also something unifying about the struggle of being a young adult: living in a terrible apartment, barely making rent, eating instant noodles -- and asserting your independence.

Sometimes living with financial risk can be an important source of motivation.

Now there is another divide in this country, between who takes money and who can't.

Allison Schrager is a Bloomberg Opinion columnist covering economics. A senior fellow at the Manhattan Institute, she is author of "An Economist Walks Into a Brothel: And Other Unexpected Places to Understand Risk."

Older

Alan Greenspan, US Fed ‘maestro’ through years of boom and bust, dies at 100

Newer

ATTORNEY GENERAL JAMES ISSUES GUIDANCE TO NEW YORKERS FACING HEALTH INSURANCE CHANGES

Advisor News

  • What advisors should know about hedge funds in retirement planning
  • Retirement control is top success measure for middle class, ACLI says
  • Industry groups applaud House passage of Financial Exploitation Prevention Act
  • Younger workers more likely to be eligible for a retirement plan after changing jobs
  • Bank of America community event unpacks sales tax hike, small business struggles
More Advisor News

Annuity News

  • Jackson Named InvestmentNews 2026 Annuities Provider of the Year
  • State Farm’s agency overhaul: What distribution can learn
  • IRI, ACLI express support for CLEAR Forms Act
  • A new era at the Federal Reserve
  • Globe Life Inc. (NYSE: GL) Making Surprising Moves in Tuesday Session
More Annuity News

Health/Employee Benefits News

  • Pa., N.J. and Del. join multistate lawsuit against Trump administration over Medicaid work requirements
  • Study Results from UNC Gillings School of Global Public Health Broaden Understanding of Managed Care (Days at Home among Children by Medical Complexity, Public/Private Insurance, and Urban/Rural Residence): Managed Care
  • Reports from New York University (NYU) Add New Data to Findings in Managed Care (HealthySteps Comprehensive Services and Preventive Care: A Medicaid Claims Analysis): Managed Care
  • 15 Maryland laws taking effect July 1 that you should know
  • States take Trump administration to court over Medicaid rule
More Health/Employee Benefits News

Life Insurance News

  • Never stop learning: A lesson for the next generation of advisors
  • Jackson Named InvestmentNews 2026 Annuities Provider of the Year
  • Corebridge adds index strategies, growth potential to Max Accumulator+ III
  • Estate planning 2.0: How ILITs can create liquidity
  • AM Best Affirms Credit Ratings of Misr Insurance Company
More Life Insurance News

NEWS INSIDE

  • Companies
  • Earnings
  • Economic News
  • INN Magazine
  • Insurtech News
  • Newswires Feed
  • Regulation News
  • Washington Wire
  • Videos

FEATURED OFFERS

Maximize Your FIA Case Results
Learn a repeatable process to review, reposition, and present FIA opportunities with confidence.

Aim higher during Annuity Awareness Month
Raise the bar with our diverse portfolio of Ascend annuities, backed by superior financial strength

You Could Be Losing Up to 20% of Your Commissions
GreenWave helps you find, fix, and prevent commission errors.

True Independence Means Having Choices
Cambridge offers flexibility, stability, proven tools—no private equity strings attached.

Life moves fast. Your BGA should, too.
Stay ahead with Modern Life's AI-powered tech and expert support.

Looking for stronger rates, amplified growth & real results?
Sentinel's Accumulation Protector Plus℠ Annuity is for clients wanting more from retirement planning

Press Releases

  • Prosperity Life GroupSM Launches Prosperity PathWaySM Series, Bringing Greater Choice and Flexibility to Retirement Income Planning
  • Senior Market Sales® Fortifies Annuity Reach With Acquisition of Retirement Planning Firm Stratton & Company
  • RFP #T01625
  • Rockwood Programs Appoints Kerry Ladouceur as Vice President, Financial Lines
  • JP Insurance Group Launches Commercial Property & Casualty Division; Appoints Joe Webster as Managing Director
More Press Releases > Add Your Press Release >

How to Write For InsuranceNewsNet

Find out how you can submit content for publishing on our website.
View Guidelines

Topics

  • Advisor News
  • Annuity Index
  • Annuity News
  • Companies
  • Earnings
  • Fiduciary
  • From the Field: Expert Insights
  • Health/Employee Benefits
  • Insurance & Financial Fraud
  • INN Magazine
  • Insiders Only
  • Life Insurance News
  • Newswires
  • Property and Casualty
  • Regulation News
  • Sponsored Articles
  • Washington Wire
  • Videos
  • ———
  • About
  • Meet our Editorial Staff
  • Advertise
  • Contact
  • Newsletters

Top Sections

  • AdvisorNews
  • Annuity News
  • Health/Employee Benefits News
  • InsuranceNewsNet Magazine
  • Life Insurance News
  • Property and Casualty News
  • Washington Wire

Our Company

  • About
  • Advertise
  • Contact
  • Meet our Editorial Staff
  • Magazine Subscription
  • Write for INN

Sign up for our FREE e-Newsletter!

Get breaking news, exclusive stories, and money- making insights straight into your inbox.

select Newsletter Options
Facebook Linkedin Twitter
© 2026 InsuranceNewsNet.com, Inc. All rights reserved.
  • Terms & Conditions
  • Privacy Policy
  • InsuranceNewsNet Magazine

Sign in with your Insider Pro Account

Not registered? Become an Insider Pro.
Insurance News | InsuranceNewsNet