American Family Life Insurance Company Introduces New DreamSecure Flexible Life Insurance

MADISON, Wisconsin, Oct. 10 -- American Family Insurance issued the following news release:

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- Policy designed with input from customers and agents.

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American Family Life Insurance Company recently announced DreamSecure Flexible Life Insurance, a new flexible premium, adjustable life insurance policy that can change as life evolves1.

The new DreamSecure Flexible Life Insurance includes enhancements that were driven by feedback from both customers and agents.

Customized, flexible protection

DreamSecure Flexible Life Insurance is a smart choice for people who value flexibility, as changes can be made to the policy at different stages of life to help maintain the most appropriate, customized life insurance solution.

Here are two ways a DreamSecure Flexible Life Insurance policy can be built to meet long-term goals:

* Elect paid-up insurance. The paid-up insurance option allows selection of higher amounts of coverage when a family's life insurance needs are at their peak (dependent children, mortgage, other debt to pay off), and then provides the option to reduce coverage when those needs decrease -- maintaining life insurance coverage with no further payments after electing the paid-up option./1,2

* Build cash value. A policy that maintains the original amount of coverage throughout the life of the policy that maximizes the policy's cash value as the policyholder ages and can allow the opportunity to provide a family legacy.

Additional benefits and options

Additional options are available to further customize the policy, including a Children's Insurance Rider, Guaranteed Purchase Option and Waiver of Monthly Deductions for Disability./3,4

In addition, each policy automatically comes with an Accelerated Death Benefit option (to be added at time of need). This benefit allows the policy owner to collect a part of the death benefit under certain conditions if the insured is diagnosed with a terminal illness./5

Regardless of life stage, DreamSecure Flexible Life Insurance can be an appealing option to help financially protect the dreams of loved ones.

Start planning now

When it comes to life insurance protection, don't delay. Learn more from American Family about the various life insurance options that can help safeguard your family's financial future, and contact an American Family agent to begin planning and for a quote.

1 Subject to policy terms and conditions.

2 When you elect to continue this policy as paid-up insurance, no further premiums will be due, any benefit riders in force under this policy that add coverage will terminate and loans and partial surrenders are not allowed.

3 Additional coverages subject to rider terms and conditions.

4 Subject to benefit amount limitations. See policy (and rider) for additional details.

5 Exercising the Accelerated Death Benefit option may have tax consequences and could impact qualification for government benefits.

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About American Family Insurance

Madison, Wisconsin-based American Family Insurance group is the nation's 13th-largest property/casualty insurance group and ranks No. 306 on the Fortune 500 list. The company sells American Family-brand products, including auto, homeowners, life, business and farm/ranch insurance, primarily through its exclusive independent contractor agents in 19 states. American Family affiliates (The General and Homesite) also provide options for consumers who want to manage their insurance matters directly over the internet or by phone. Affiliate Main Street America sells insurance products through independent agents and affiliate Ameriprise Auto & Home sells through partners. Web www.amfam.com; Facebook www.facebook.com/amfam; Twitter www.twitter.com/amfam.