Afficiency And Western & Southern Team With Consumeroptix To Integrate Income Protection Insurance

CINCINNATI, Ohio, Jan. 27 -- The Western and Southern Financial Group, a life insurance company, issued the following news release on Jan. 25, 2023:

Afficiency, an insurtech transforming the end-to-end life insurance buying process, and Western & Southern Financial Group, a Fortune 400 financial services firm, today announced a new integration with ConsumerOptix. The collaboration enables ConsumerOptix to embed IncomeSense, an income protection life insurance solution developed by Afficiency and Western & Southern, into the distribution platforms ConsumerOptix develops for its clients.

ConsumerOptix is a technology platform that leverages AI and psychographics to enhance and simplify the life insurance process for consumers. The insurtech helps agents and other distributors to digitize their services, equipping them with brandable, turnkey websites and the resources they need to highlight the benefits of life insurance and streamline the act of purchasing life insurance.

"ConsumerOptix is passionate about communicating the value of life insurance and delivering tailored solutions that enable agents to drive engagement, education, and enrollment among their clients," said Mark Scafaro, CEO of Afficiency. "Aligned in closing the life insurance protection gap, we are proud to provide the technology plug-ins that allow ConsumerOptix to leverage this product."

IncomeSense is a declining term life insurance solution that provides a monthly income stream to beneficiaries to help replace lost income in the event of a wage earner's death. With no medical exam required, it is a simple, fast and digital solution that can help families preserve their standard of living even if the unthinkable happens.

"At Western & Southern, our goal is to close the protection gap with consumer-focused solutions. In pursuit of this goal, we're fortunate to collaborate with innovative firms like Afficiency and ConsumerOptix, to develop compelling, digital-first experiences," said Ben Fotsch, Vice President of Digital Customer Acquisition at Western & Southern Financial Group.

"Across the industry as a whole, there exists a huge opportunity to better explain the benefits of life insurance and make it even more accessible," said James O'Hara, CEO and Co-Founder of ConsumerOptix. "We are thrilled to offer a great solution, IncomeSense, from Western & Southern, one of the strongest life insurance groups in the world. It has also been a privilege to work with Afficiency, who made the integration with IncomeSense effortless. We see great potential to expand this relationship in the future to further diversify the choice and flexibility we offer to agents and their clients."

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Original text here: https://www.westernsouthern.com/about/newsroom/afficiency-and-western-southern-team-with-consumeroptix-to-integrate-income-protection-insurance