Acrisure Introduces Asero Insurance Services, Combining Specialty MGAs under a Unified Brand

Business Wire

New platform delivers stronger specialty insurance solutions through shared underwriting, actuarial, analytics and technology capabilities

GRAND RAPIDS, Mich.--(BUSINESS WIRE)--

Acrisure, a global fintech leader, today launches Asero Insurance Services (“Asero”), a specialty managing general agency (“MGA”) that unifies several Acrisure-owned program administrators under a common brand in the United States.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260630604248/en/

Each program administrator within Asero brings specialized underwriting expertise backed by the Asero platform’s data and analytics, actuarial, and technology capabilities, with the ability to write difficult-to-place risks. The platform is further supported by Acrisure’s centralized legal, regulatory, finance, accounting, HR, and other enterprise functions. Acrisure owns 13 US-based MGAs that collectively underwrite over $1 billion of premium, of which six will be initially branded as Asero with more to follow.

Asero's experienced underwriters operate under delegated authority agreements with unaffiliated insurance carriers, whereby Asero underwrites and issues policies on carriers’ behalf. Products are distributed by independent retail agents, independent wholesalers, and alternative distribution.

Asero serves small and medium businesses in classes including commercial auto, logistics, commercial property, security and alarm contractors, artisan contractors, and snow & ice removal. Products include property, casualty, workers compensation, and specialty coverages.

Chris Bressette, Chief Underwriting Officer at Acrisure, explains: "Asero combines specialized underwriting expertise with deep data, analytics, and claims insight across a select group of businesses and categories. This framework allows us to draw on our shared expertise while preserving the specialization and trusted relationships that have always defined our teams.”

Adrian Jones, Head of Underwriting and Specialty Retail at Acrisure, said: "Asero is the next step in unifying nearly 20 acquisitions into a single underwriting platform. Each program within Asero is run by a team of professionals with deep experience in a particular product or class of business. At Asero, underwriting comes first."

The introduction of Asero follows the launch of Ascendri Insurance Services and the acquisition of Vave, a property MGA, earlier this year. For more information about Asero or to request an agency appointment, visit www.aseroins.com.

About Acrisure

A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, it connects clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, real estate services – and beyond. In the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in 21 countries. And this is just the beginning. To learn more, visit Acrisure.com.