AARP Services, UnitedHealthcare Announce Fall Prevention Challenge, Issue Call To Innovators
By a
OpenIDEO - known for activating global communities - has been engaged to facilitate the challenge program. Participants are encouraged to develop breakthrough solutions in fall prevention, an underserved area of healthy aging.
The innovation challenge is open to anyone, including entrepreneurs, technologists, designers, researchers and clinicians. Through an online workshop, participants and a multidisciplinary advisory group will share research, and develop, prototype and refine their ideas.
Winners will be selected in June for two awards: Most Promising Idea and Most Viable Solution. In addition to cash awards, winners receive access to ASI's iCare
To learn more about the challenge go to http://ideo.to/YLLouu
Falls and fall-related injuries are a major concern among older adults and their caregivers. One in four older adults falls each year, yet less than half tell their doctors.i Ninety-five percent of hip fractures are caused by falls, which can reduce life expectancy by 10 percent to 15 percent.ii Current solutions focus on fall monitoring and detection, and less on fall awareness/prevention.
"We talked with hundreds of caregivers and older adults, and falls are one of their major concerns," said
In 2014, 29 million falls were reported among people 65 and over, with 7 million of those falls resulting in injuries. According to the
"A fall can be traumatic for older adults and drastically affect their health and quality of life," said
ABOUT AARP SERVICES, INC. -
ABOUT OPENIDEO - OpenIDEO (HYPERLINK "http://www.openideo.com"www.openideo.com) is a global open innovation platform that builds collaborative communities to address pressing social and environmental issues. In online Challenges, offline Chapters and targeted programs, OpenIDEO enables innovators anywhere to apply design thinking towards generating social impact.
ABOUT UNITEDHEALTHCARE - UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers, military service members, retirees and their families, and
i Stevens JA, Ballesteros MF, Mack KA, Rudd RA, DeCaro E,
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