U.S. Health Payers Will Adopt Omni-Channel Strategies to Engage Consumers in 2015, According to IDC Health Insights Top 10 Predictions - Insurance News | InsuranceNewsNet

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January 12, 2015 INN Insider News
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U.S. Health Payers Will Adopt Omni-Channel Strategies to Engage Consumers in 2015, According to IDC Health Insights Top 10 Predictions

In 2015, U.S. payers will adopt an omni-channel understanding and delivery model for engaging with consumers, according to the new IDC Health Insights report, U.S. According to Deanne Primozic Kasim, Research Director, Payer Health IT Strategies, IDC Health Insights, “A post-health reform environment has brought many business and IT-related challenges for…

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