The Hartford Tops Ranking of Auto Insurance Web Sites

The Hartford Financial Services Group, Inc. (NYSE: HIG) announced that a new study, conducted by Change Sciences Group, gives the auto insurer's Web site top marks for consumer experience.

The study examined Web site ease-of-use, content quality, persuasiveness and the use of social media among the top 17 auto insurance carriers.

"The Hartford scored best in our research because the site requires low user effort while being highly informative and persuasive," said Pam Pavliscak, partner, Change Sciences Group. "It does this by practicing what we call hyper usability, working to ease the burden of data entry and navigation wherever possible, while providing prospects with the right information at the right time."

Improving and evolving The Hartford Auto Insurance's online presence is a top priority for the company. "We strive to deliver an exceptional customer experience, so we work very hard to streamline the process without sacrificing clarity," said Bruce Shuman, assistant vice president, The Hartford. "We're constantly testing new components, language and layouts to ensure that consumers know exactly what we need in order to provide them with an accurate quote quickly and easily."

The report, released on May 24, 2010, is based on Change Sciences' Kantuit™ interactive user experience modeling technology and process. For more details about the study, which the company has conducted for the past five years, please visit www.changesciences.com/Reports/Auto-Insurance-Online-Sales-Benchmarks. About The Hartford Celebrating 200 years of helping its customers achieve what's ahead, The Hartford (NYSE: HIG) is an insurance and wealth management company. Through its unique focus on customer needs, the company serves businesses and consumers by providing the products and solutions they need to protect their assets and income from risks and manage their wealth and retirement needs. A Fortune 100 company, The Hartford is recognized widely for its service expertise and as one of the world's most ethical companies. More information on the company and its financial performance is available at www.thehartford.com. About Change Sciences Group Founded in 2000, Change Sciences Group is the leading authority in comparative user experience analysis. Change Sciences regularly publishes benchmarking studies that compare how people experience leading financial services, e-commerce, and healthcare sites. Change Sciences' clients include startups and Fortune 500 companies in packed goods, healthcare, pharma, e-commerce, insurance, investing, and banking. The majority of the top 30 financial services firms are Change Sciences clients.

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