Ron Harris, One of Transamerica Insurance & Investment Group’s Top Distributors, at New York Stock Exchange for Ringing of the Closing Bell

LOS ANGELES, CA -- (MARKET WIRE) -- 09/13/10 -- Ron Harris, President of Matrix Direct Insurance Services in San Diego, was one of an elite group of Transamerica Insurance & Investment Group (TIIG) distributors invited to join Marty Flewellen, TIIG's President, and Michael Babikian, TIIG's Senior Vice President & Chief Marketing Officer, on the platform of the New York Stock Exchange (NYSE) for the ringing of the closing bell on Friday, May 21, 2010. These life insurance professionals were in New York City attending TIIG's meeting for leading agencies, which was held May 19-23.

Rudy Giuliani, 107th Mayor of New York City (1993-2001), served as keynote speaker at the opening session. After speaking on "Principled Leadership," Giuliani invited attendees to engage in a Q&A session with him.

During the meeting, Harris was recognized as one of TIIG's top distributors. Mayor Giuliani was on stage to congratulate him.

Visiting the NYSE was one of several events designed to honor TIIG's leading distributors.

"For most of us, ringing the closing bell at the New York Stock Exchange is a once-in-a-lifetime experience, so we wanted to invite the people who contributed so significantly to our success to enjoy this event first-hand," said Flewellen. To view the bell ringing ceremony via the NYSE Web site, click here.

About Transamerica
Transamerica Insurance & Investment Group, a marketing unit of Transamerica Life Insurance Company (TLIC), offers an array of innovative financial services and products designed to help individuals, families and businesses build, protect, and preserve their assets. Products and services offered through TIIG are underwritten by TLIC or its affiliated statutory insurance companies, and include term life insurance, universal life insurance, variable universal life insurance and fixed annuities. TLIC is an AEGON company. AEGON is an international life insurance, pension and investment group based in The Hague, the Netherlands, with businesses in over 20 markets in the Americas, Europe and Asia.

For more information about Transamerica, visit www.transamerica.com.

About Matrix Direct Insurance Services
Matrix Direct is a full-service direct marketing company which offers consumers competitively priced life insurance policies from highly rated carriers. Since its founding in 1995, over 4 million Americans have contacted Matrix Direct for their life insurance needs and Matrix has placed more than $119 billion of insurance in force. Today, Matrix Direct is one of the industry's fastest growing and most innovative companies. Combining advanced technologies with dedicated insurance professionals, Matrix Direct empowers tens of thousands of Americans each year to better secure their loved ones' financial futures. Matrix Direct recently launched "Ratings & Reviews" on its web site, www.matrixdirect.com, whereby customers are able to provide feedback and rate Matrix Direct's service. For further information visit www.matrixdirect.com.

Contact: Nicole G. Lorey (213) 741-5809