Protective Life Insurance Company to Sponsor UAB Men’s Basketball

Protective Life Insurance Company announced it has signed a multiyear agreement to be one of the sponsors of UAB men's basketball team.

According to a release, the agreement is the second athletics sponsorship for the company in two years.

"We are proud to support the UAB Blazers basketball program," said Richard J. Bielen, vice chairman and chief financial officer for Protective Life Corp. "As a world-class university, UAB contributes a great deal to the region in the way of academics, medical facilities and exciting athletic events. Supporting them makes sense for Protective."

With the agreement, Protective reported, it will sponsor the 'Protective Play of the Game,' an in-game video feature showing a key defensive play. A different 'Protective Play of the Game' will be shown at each of the 17 home games, and be included in the Blazer's post-game radio show.

"The 'Protective Play of the Game' has become an important element of our athletic sponsorships," Bielen said. "It underscores what is important to us - protecting those closest to you, whether that means putting a 'W' in the win column, or ensuring your family's tomorrow is protected financially with our products."

Protective Life Insurance Company helps provide financial security through insurance and investment products.

More information:

www.protective.com.

((Comments on this story may be sent to newsdesk@closeupmedia.com))