Penn Mutual Teams with Socialware to Build Social Media [Professional Services Close – Up]

The Penn Mutual Life Insurance Company announced that it has partnered with Socialware, a provider of social media compliance and relationship software, to build business through social media.

According to a release, Penn Mutual's HTK Registered Representatives will have the opportunity to access social networks including Facebook, LinkedIn and Twitter to distribute valuable content and build personal relationships with clients and prospects online.

"We are a 165-year-old company that has always been committed to evolving with changes in consumer behavior and providing our producers with the best tools and resources to conduct business," said Rob Bonsall, AVP of Interactive Services for Penn Mutual. "In addition to compliance and social media relationship technology, Socialware provides knowledge, support, education and user groups throughout the process to ensure we approach our social initiatives in a manner that effectively supports our producers."

"Because our clients are communicating through social media, producers need to interact with them there, as well," said Nick Fournaris, Regional Director for Penn Mutual's Southeastern Region. "Personal relationships are important in our industry, and the bottom line is I am glad that Penn Mutual is supporting us in our efforts to do business when and how our clients expect."

"Penn Mutual is a great example of a company that is taking all the right steps to set up their producers for success with social business," said Chad Bockius, CEO of Socialware. "Through our joint efforts, there is peace of mind with the compliance technology in place and the Penn Mutual teams are receiving all the tools necessary to drive business and create an individual presence in their markets."

The Penn Mutual Life Insurance Company is a provider of life insurance and annuity solutions.

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