IHC Specialty Benefits Launches New Online Health Insurance Marketplace

Minneapolis, MN (PRWEB) May 27, 2014

IHC Specialty Benefits is pleased to announce the launch of IHC Marketplace, a new technology platform that allows customers to purchase many health insurance products at once, taking the process of buying health insurance to the next level.

"Our technology is redefining the way insurance is sold. IHC Marketplace provides a true retail experience, allowing customers to purchase multiple insurance products at the same time, with full transparency. In the past, customers were required to enroll and pay for one product at a time. By allowing customers to add multiple products to their cart, IHC Marketplace has created a new shopping reality, similar to how big online retailers merchandize products," said Brian Dow, Chief Operating Officer of IHC Specialty Benefits.

"We're allowing individuals to place insurance products into their virtual shopping cart and check out online. It's a game changer for the industry," said Dow.

IHC Specialty Benefits will be utilizing IHC Marketplace technology through its agent and private label distributions. The technology will be available on healthedeals.com in the future, and more product lines are queued up for release in the coming months.

"The IHC Group is committed to growing its private exchange platform, and IHC Marketplace provides not only insurance products, but a complete user experience to help make IHC platforms some of the best in the industry," said Dow.

IHC Marketplace is privately owned by IHC Specialty Benefits, and is not affiliated with the federal health insurance Marketplace.

About IHC Specialty Benefits, Inc.
IHC Specialty Benefits is a full-service marketing and distribution company that focuses on small employer, individual and consumer products. Products are marketed through general agents online, telebrokerage, advisor centers, private label and directly to consumers.

About The IHC Group
The IHC Group is an organization of insurance carriers and marketing and administrative affiliates that has been providing life, health, disability, medical stop-loss and specialty insurance solutions to groups and individuals for over 30 years. Members of The IHC Group include Independence Holding Company, American Independence Corp., Standard Security Life Insurance Company of New York, Madison National Life Insurance Company, Inc. and Independence American Insurance Company. Each insurance carrier in The IHC Group has a financial strength rating of A- (Excellent) from A.M. Best Company, Inc., a widely recognized rating agency that rates insurance companies on their relative financial strength and ability to meet policyholder obligations. (An A++ rating from A.M. Best is its highest rating.) Collectively, the companies in The IHC Group provide insurance coverage to more than one million individuals and groups. For more information about The IHC Group, visit http://www.ihcgroup.com.

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