Guardian Life Insurance Links with Liazon’s Bright Choices Exchange [Health & Beauty Close – Up]

The Guardian Life Insurance Company of America (Guardian), a mutual life insurer and a provider of employee benefits, announced that it will be offering its dental, vision, life, disability and accident products on Liazon's Bright Choices Exchange.

In a release, the Company said that by providing its full suite of benefits through Bright Choices, it is expanding access to these important benefit options for employers and employees through an increasingly popular distribution channel.

Guardian said that the Bright Choices Exchange is a private benefits exchange, similar to an online store, where employees can use money their employers allocate to them to purchase the benefits portfolio that best suits their needs. Employers choose how much to spend each year on benefits and then each employee determines how to spend their share of the money. In addition to medical options, participants will get to select a wide range of additional products - including those from Guardian's leading dental, vision, life, disability and accident products - to create a benefits plan unique to them.

"In the face of health care reform and the advent of exchanges, it is more important than ever for employers to provide supplemental benefits beyond medical coverage as part of an overall employee benefits program," said Chris Swanker, Vice President Worksite & Specialty Markets at Guardian. "The vast amount of change happening across the industry is sure to make the upcoming enrollment season a challenging one. Our goal is to guarantee continued access to our products to ensure both employers and employees are getting the coverage, care and selection they have come to expect from Guardian."

"We are pleased to welcome Guardian to the Bright Choices Exchange," said Ashok Subramanian, CEO and co-founder of Liazon. "Our mandate is to work with the leading insurance providers across the industry to ensure our clients have access to the best products. Guardian recognizes this is a powerful opportunity to meet the evolving needs of their customers by providing them with flexibility, ease and choice."

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