General de Salud Contracts with Assist America to Provide International Travel Assistance to its Affiliates

Mexican Health Insurer to offer Global Emergency Services

Princeton, New Jersey, August 29, 2005 - Assist America, the nation’s largest provider of global emergency services through employee benefit plans, has announced that it will be offering international travel assistance to Mexican insurer General de Salud, and its affiliated companies.  Assist America’s global services will be included as a program enhancement in all new and existing group health insurance policies, effective September 1, 2005.

Participants have access 24/7 to comprehensive assistance that will ensure their protection.  The many services include medical consultation, evaluation and referral, critical care monitoring, hospital admission guarantee, emergency medical evacuation and repatriation, transportation to join a patient, prescription assistance, care and transportation of minor children, lost luggage or document assistance, and emergency trauma counseling.

"We are convinced that Assist America is the right partner for us, based on their expertise, quality of services and global reputation," said Arturo Sanchez Cerezo, Executive Director of General de Salud.  "For these reasons, we have selected Assist America as a provider of international travel assistance for our affiliates."

"Assist America focuses on the unique needs of insurance companies, who provide group coverage to their clients," said Assist America President George W. Howard, III.   "Combining our strengths with a major insurer like General de Salud, helps us to deliver more choices and benefits to more people who need global emergency services."

About General de Salud

For more than 8 years, General de Salud has been offering integrated health insurance programs, customized to meet the needs of its clients. General de Salud was rated the number one insurance company in the field of preventive medicine in 2004.  The company’s reputation in the marketplace is coupled with financial stability, international expertise and a commitment to providing quality products and service to insureds and agents.  Headquartered in Mexico City, General de Salud has over 12 offices throughout Mexico.  General de Salud is backed up by its sister company, General de Seguros with more than 30 years of experience in the insurance industry.  For more information, visit www.generaldesalud.com.mx or call 01-800-72-SALUD (72583).

About Assist America

Assist America, headquartered in Princeton, NJ, is the largest provider of global emergency services through employee benefit plans in the United States, protecting more than 300,000 companies and enterprises and over 22 million people worldwide. Coverage applies for people traveling 100 miles or more away from home, and includes a global network of pre-qualified medical providers with worldwide response capabilities. For more information, visit www.assistamerica.com or call (800) 304-4585.

Contact:

Barbara A. Bauer
Bauer Marketing & Communications
845-294-3550 phone
845-294-8791 fax
barbarabauer@pioneeris.net