Connecture Christopher Neuharth to Address Marketing, Outreach and Distribution on the Health Insurance Exchanges Conferences [Health & Beauty Close – Up]

Connecture, Inc., a provider of Web-based information systems used to create health insurance exchanges, said that Christopher Neuharth, director of user experience at Connecture, will speak at the inaugural Marketing, Outreach and Distribution on the Health Insurance Exchanges conference presented by Healthcare Education Associates.

In a release, the Company noted event details:

The event will take place May 29-30 in Scottsdale, AZ at the Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch.

Connecture said it supplies Blue Cross & Blue Shield Plans and other carriers with the information systems they use to sell their products online. The company is also building the shopping and enrollment systems consumers will use in the public health insurance marketplaces being built in Maryland, Minnesota and Washington D.C. in accordance with the Affordable Care Act. In addition, Connecture's DRX division powers the Medicare.gov PlanFinder and Online Enrollment Center.

The conference will include speakers from 11 states as they discuss their experience, lessons learned and the most recent strategies and developments for reaching health exchange consumers. Neuharth is the sole speaker for the session "Building an Effective Insurance Marketplace" that will take place on Wednesday, May 29 from 3:15 3:45 p.m. MT. Some of the key topics to be addressed will include:

-Marketplaces and the role of the informed consumer

-The importance of an effective shopping experience

-Details consumers currently understand regarding health insurance plan options

-Greatest consumer concerns when shopping for health insurance

-The specifics of what drives health plan choices

With more than a decade of user-centered design experience, the company added, Neuharth leads a team of Connecture developers and designers through the product design lifecycles for carrier, state, broker and consumer-focused products. By conducting research, listening to client- and end-user feedback, as well as evangelizing the highest level of user experience standards at every turn in product development, Neuharth ensures products deliver results that meet and exceed market demands.

"As the nation draws closer to the Health Insurance Exchange open enrollment period beginning October 1, it is increasingly evident that in order to be successful, health insurance marketplaces must contain the necessary tools and strategies to properly inform the average consumer," said Neuharth. "This session will provide attendees with the insight into the current knowledge and understanding of the consumer and the significance of creating a positive and effective shopping experience."

Connecture is a provider of Web-based information systems used to create health insurance marketplaces and exchanges.

More information:

www.connecture.com

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