BestDay Audio for Thursday, Dec. 29: CTW Consulting’s Bob MacDonald on Selling Life Insurance Value

BestDay Audio Podcast for Thursday, Dec. 29: Bob MacDonald, owner of CTW Consulting, explains that life insurance should be sold on value, not price.

Recent episodes of BestDay Audio include:

— Wednesday, Dec. 28: Jeff Schuh, vice president and senior actuary at RGA, discusses workplace group voluntary benefits plans and how they are trending.

— Tuesday, Dec. 27: Peter Hughes, director of industry marketing and solutions for Teradata Corp., discusses the pervasiveness of insurance fraud and how companies are employing the latest technology to combat the problem. Also included in the cast: Mike Policastro, senior vice president, Business Management Group, explains why cross-selling is an effective way to increase revenue, account retention and agency profit.

— Friday, Dec. 23: Bob Evans, director, Mobile Insurance Solutions CSC, goes behind the scenes to show how apps are developed, what subjects are good for app efforts and pitfalls that insurers should avoid.

— Thursday, Dec. 22: Carlos Montalvo, executive director of the European Insurance and Occupational Pensions Authority, discusses progress toward Solvency II in the European Union. Also included in the cast: Brian Casey, a partner at Locke Lord, explains why with each new platform, channel and medium, insurers' exposure to marketing and community liability grows.

— Wednesday, Dec. 21: Stefan Holzberger, managing director of analytics, and Carlos Wong-Fupuy, senior director of analytics with A.M. Best Europe -- Rating Services Ltd., discuss the impact of Europe's sovereign debt crisis on insurers and its relationship to recent ratings actions by A.M. Best. Also included in the cast: Christopher Sorgie, corporate vice president of advertising at New York Life, explains the company's "Get in the Game" strategy: looking at the insurer's sponsorship, how and why it chose this venue and what insurance marketers need to know about matching sports marketing to their business.

The BestDay Audio Podcast is a daily wrap-up of insurance news plus additional content. To listen or subscribe, visit http://www.bestdayaudio.com. To hear individual audio interviews on an on-demand basis, visit http://www.ambest.com/audio.