Amica Boosts Multichannel Marketing with SAS Campaign Management

CARY, N.C., Oct. 29 -- SAS Institute issued the following news release:

The oldest US mutual insurer of automobiles, Amica prides itself on exemplary customer service. Applying cutting-edge analytics to a classic tradition, Amica sought to make the most of each customer engagement by improving targeted marketing efforts. The company chose campaign management software from SAS, a leader in integrated marketing management (http://www.sas.com/software/customer-intelligence/index.html) and business analytics (http://www.sas.com/businessanalytics).

SAS Marketing Automation (http://www.sas.com/solutions/crm/mktauto/index.html) and SAS Marketing Optimization (http://www.sas.com/solutions/crm/mktopt/index.html) will help Amica streamline and supercharge its campaign management, providing the speed and power to keep up with complex, multichannel marketing campaigns.

With SAS, Amica expects to quickly and economically identify winning combinations of marketing campaigns, channels and target audiences. SAS will help improve the insurer's customer interactions by providing the right offer at the right time through preferred channels

"Like Amica, SAS has a great reputation for customer service," said Yiguang Qiu, Marketing Officer at Amica. "SAS Marketing Automation and SAS Marketing Optimization provide a feature-rich and highly scalable system. Besides its powerful campaign execution feature, we particularly like its deep analytics capabilities, which meet the need of Amica's analytics-driven marketing operations very well.

"SAS will propel Amica into the 'precision target marketing' era so we can conduct highly effective cross-channel marketing campaigns. This will help us meet our objectives in maintaining Amica's exceptional customer service reputation and long-term profitable growth. SAS offers a full array of other products so we have plenty of flexibility to meet our ever-growing marketing and analytical needs."

Read more about marketing campaign optimization (http://www.sas.com/industry/ins/campaign-optimization.html) technologies from SAS.

ABOUT AMICA

Amica Mutual Insurance Company, the nation's oldest mutual insurer of automobiles, was founded in 1907. The company, with corporate headquarters in Lincoln, RI, is a national writer of automobile, homeowners, marine and personal umbrella liability insurance. Life coverage is available through Amica Life Insurance Company, a wholly owned subsidiary. Amica employs more than 3,100 people in 40 offices across the country.

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