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October 20, 2010
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Aditya Birla Minacs Deploys WorkFlex Manager

CINCINNATI and TORONTO, Oct. 20 /PRNewswire/ -- Aditya Birla Minacs, a global business solutions company, and WorkFlex Solutions, the leader in call center intraday workforce management optimization have today announced the successful deployment of WorkFlex Manager at several of its outsourced call centers.

WorkFlex Manager applies real-time supply chain methodologies to fully automate the intraday staffing process, enabling clients to improve intraday staffing effectiveness, reduce overhead, and assure regulatory and/or contractual compliance.

"WorkFlex enables us to respond much more quickly and effectively to intraday staffing gaps," said Anil Bhalla, President – North America and Europe at Aditya Birla Minacs. "This in turn enables us to deliver high service levels to our clients even if there are unanticipated variances to staffing forecasts. We look forward to expanding our deployment of WorkFlex in the coming months."

"Seamless integration with our existing workforce management system makes WorkFlex easy to deploy and use," said Dwayne Hewie, Executive Director Workforce Management and PMO. "WorkFlex provides a powerful intraday management toolkit that our workforce administrators can use to stay on top of daily staffing variances and ensure that resource utilization is optimized. The agent-friendly web portal enables our employees to easily identify their availability and preferred means of being contacted."

"We are pleased that Minacs has chosen to deploy WorkFlex Manager," said Larry Schwartz, CEO WorkFlex Solutions LLC.  "The ability of WorkFlex Manager to automate intraday staffing and reduce overhead creates a strong competitive differentiator for leading outsourcers like Minacs.  Our SaaS deployment model and seamless integration with existing WFM systems ensures a high ROI and rapid payback for the solution, making it easy for clients to expand deployment enterprise-wide."

About WorkFlex Solutions LLC

WorkFlex Solutions LLC, is a venture backed, Cincinnati-based software company specializing in workforce optimization solutions. Founded in 2009, WorkFlex products are already being deployed to major service providers and Business Process Outsourcers (BPO's) within Canada and the United States. WorkFlex products are designed to easily integrate with existing call center workforce management (WFM) and Field Dispatch systems enabling clients to enjoy improved performance while leveraging their existing workforce administration investment. As a SaaS solution clients can typically generate a positive ROI on monthly license fees within the first month after deployment.

Visit www.workflexsolutions.com for more information.

About Aditya Birla Minacs Worldwide Ltd. (Aditya Birla Minacs)

Aditya Birla Minacs is a leading business solutions company that partners with global corporations in the manufacturing, retail, telecom, technology, media and entertainment, banking, insurance, healthcare and public sectors. We leverage years of process, domain and technology expertise to deliver superior business value to clients with our seamless Customer Lifecycle, Marketing, Finance and Accounting, Procurement and IT solutions and services. 16,000 Minacs experts across 3 continents and 32 centers spanning Canada, Germany, Hungary, India, Jamaica, Philippines, the UK and USA power our solutions through a global delivery model that helps our clients enhance revenues, profitability and customer service.

Visit www.minacs.adityabirla.com for more information.

SafeHarbor

Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in our filings with the regulators in India and to our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.

For further information contact:

Shiwani Varma Vyas

L.S. (Larry) Schwartz

Aditya Birla Minacs

WorkFlex Solutions LLC

+91 80 41446000

+1 513 549 1492

[email protected]

[email protected]

SOURCE WorkFlex Solutions LLC; Aditya Birla Minacs

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