More than a pink font: Selling to women
Take the time to understand women’s unique needs and fears to reach them with the right solutions.
Martha Hart is a vice president, national sales manager of the retirement division at Protective. She may be contacted at martha.hart@innfeedback.com. Erika Williams is a vice president, national sales director for insurance at Protective. She may be contacted at erika.williams@innfeedback.com.
