Creators are the new underwriters of trust
As faith in institutions wanes, auto insurers can rebuild credibility and attract younger customers by shifting from brand-led advertising to creator-driven storytelling on platforms they own.
Joseph Perello is the founder and CEO of Props, a creator marketing platform. He previously served as chief marketing officer of New York City, appointed by Mayor Michael Bloomberg, and as vice-president of the New York Yankees. Contact him at [email protected].
