Amazonification has changed insurance marketing
Amazon has influenced nearly all our transactions – including shopping for insurance.
Erin Slater is head of strategy-financial services with Quad. Contact her at [email protected].
Erin Slater
Empowering Gen Z with financial literacy
Generation Z knows they need to prioritize their financial well-being but many of this age cohort don’t know where to start.
Personalization: The untapped opportunity for insurance marketing
Personalization and other emerging tools can help insurers develop marketing that’s more specific to their customers – current and future.
