Unlikely But True Claims Covered By Farmers Come to Life in Spirit Of Halloween
Picture gazing into your rearview mirror and seeing two in-human eyes looking back at you, or having rock formations mysteriously show up on your driveway.
"In recognition of the
Developed by the insurer group's agency of record, RPA, "The Stranger Claims" campaign continues the evolution of positioning Farmers as an organization consumers can look to for consumer-centric knowledge and insurance smarts.
"It's the time of year where people embrace the creepy," said
With the help of Zenith Media, notable digital placements include a YouTube masthead showing "The Stranger Claims" video teaser and an interactive 360-degree experience, which will also be promoted in pre-roll and across Farmers digital and social media channels. The content will also be presented as an interactive Facebook canvas unit.
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