SoFi Fills Out Insurance Offerings Together with Lemonade and Root
SoFi members will have access to best in class insurance products across renters, auto, and life insurance through Lemonade, Root and Ladder, with seamless online experiences, easy-to-understand services, and affordable rates.
"Protecting yourself and your assets is a critical and often overlooked piece of your overall financial well-being," said
Over the past year alone, SoFi has conducted over 8,000 conversations between members and financial planners indicating that members are under- or uninsured.
"Joining forces with SoFi is a natural evolution of our product and distribution channels. Both companies are driven by customer centricity and transparency, building products that are simple, fast, and delightful," said
"Our priority at Root is to put the power back into consumers' hands by making auto insurance clear and understandable," said
Additionally, SoFi is also adding a new incentive to its partnership with Ladder following a successful initial integration last year. After conducting research that indicated millennials are surprised (and misinformed) about the affordability of life insurance, SoFi will be offering
With the expansion of its insurance offerings, SoFi fulfills its ability to offer members every financial product they may need at any stage of life. Members' ability to protect their money is a central piece of SoFi's mission to help its members achieve financial independence by realizing their ambitions. SoFi will continue to work with its insurance partners to offer unique integrations that help members get their money right.
SoFi members can sign up for Lemonade, Root, and Ladder directly from the SoFi website or mobile app. For more information, visit www.sofi.com.
About SoFi
SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than half a million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. For more information, visit SoFi.com or download our iOS and Android apps.
About Lemonade
About Root
About Ladder
Ladder is life insurance built to be instant, simple, and smart. Founded in 2015, Ladder has designed a digital-first life insurance platform to serve today's financially savvy consumer. Ladder has raised a total of
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