Personal Finance Book Sales Are on the Rise, The NPD Group Says
Rising sales of personal financial books in
"We first noted the upward finance books sales trend in 2019, driven by a growing interest in the financial-independence-retire-early movement among younger generations, even as the economy was doing well," said
NPD BookScan data reveals personal finance book subject growth was led by personal investing (up 43 percent), personal retirement planning (up 21 percent), and personal money management (up 9 percent). Top-selling authors include
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About NPD BookScan
NPD BookScan is the gold standard in point-of-sale tracking for the publishing market, covering approximately 85 percent of all the print books sold in the
NPD PubTrack Digital offers a comprehensive view of today's digital book market. Featuring information from more than 450 participants, including small, medium, and large
About
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have offices in 27 cities worldwide, with operations spanning the
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