Patent Application Titled “Enterprise Message Management System And Method” Published Online (USPTO 20190236550)
2019 AUG 20 (NewsRx) -- By a
The assignee for this patent application is
Reporters obtained the following quote from the background information supplied by the inventors: “Medium and large sized organizations that interact with the public must frequently provide communication to certain individuals and groups which may be internal to the organization, external to the organization, or a combination of both. These communications may be in several forms. For example, direct mailings, emails, mobile messages, social media messages, fax messages, and various types of voice communications. Voice communications in particular may take the form of interactive incoming call management systems (interactive voice response and automated call distributions systems) and outgoing voice communication messages, either automatically delivered or performed from a script by persons associated with the organization. In addition to the various communication methods used, these communications may be one of several forms, for example, outgoing mail may take the form of general marketing material or material specific to an individual or group of individuals.
“These communications are often largely uncoordinated across an organization resulting in inefficient use of resources and irritation or confusion amount the recipients of such messages. For example, many organizations are formed from several divisions. Because of the different business focus of these divisions, the messages that they provide may differ, with the potential to cause confusion, overload the recipient, and result in unnecessary expenditures to deliver duplicate or inconsistent messaging. In some circumstances, communications to a general audience may contradict messaging targeted towards a specific person or group of persons.
“Depending upon the organization, a significant portion of an organization’s budget may be consumed by the cost of the aforementioned communications. As such, an organization may wish to deploy one or more analysis methods to gauge the effectiveness of various messages and means of communicating those messages. However, unless there is a method for coordinating the messaging taking place, it may become extremely difficult for such an analysis effort to determine exactly which messages are responsible for generating a desired response. For example, a health care provider or similar organization may wish to offer incentives to its members in order to encourage participation in an exercise program. The organization may communicate information about these incentives via a posting on social media at the same time as it communicates the very same information in a billing insert. In such an example situation, it may be very difficult to determine which of the communication methods utilized may have generated the greatest level of increase in interest among the members of the organization. Additionally, in such a promotion, an organization may be aware of a health condition that would prevent a recipient from participating in the exercise program promoted. In these circumstances, the organization may wish to avoid communicating such an exercise program to those recipients which the organization knows are unable to participate.
“What is needed is a system and method for managing the various messaging produced by an organization and communicated to a group of recipients. Additionally, a system and method is needed to analyze the resultant messaging in order to gauge its effectiveness.
“In an embodiment of the invention, a messaging management system may be comprised of computerized components, such as an incoming message depository, a message analysis function, a message fulfillment function, archiving functions, and analytical and reporting functions.
“In certain embodiments, the messaging management system may comprise an interactive message depot that facilitates a user’s creation and editing of a message while considering applicable organizational communications rules.
“Embodiments of the invention may also include the capability to coordinate messaging across the various groups within an organization to help prevent the creation and delivery of redundant or conflicting messages.
“Embodiments of the invention may also comprise watchlist functionality which permits a user to configure one or more watchlist functions whereby the user may be alerted when a message is directed to a particular group or type of recipients.
“Embodiments of the invention may also comprise reporting functionality which may be configured to analyze and report on the messaging history with regard to one or more contacts or message topics.
“Further features and advantages of the devices and systems disclosed herein, as well as the structure and operation of various aspects of the present disclosure, are described in detail below with reference to the accompanying figures.”
In addition to obtaining background information on this patent application, NewsRx editors also obtained the inventor’s summary information for this patent application: “Medium and large sized organizations that interact with the public must frequently provide communication to certain individuals and groups which may be internal to the organization, external to the organization, or a combination of both. These communications may be in several forms. For example, direct mailings, emails, mobile messages, social media messages, fax messages, and various types of voice communications. Voice communications in particular may take the form of interactive incoming call management systems (interactive voice response and automated call distributions systems) and outgoing voice communication messages, either automatically delivered or performed from a script by persons associated with the organization. In addition to the various communication methods used, these communications may be one of several forms, for example, outgoing mail may take the form of general marketing material or material specific to an individual or group of individuals.
“These communications are often largely uncoordinated across an organization resulting in inefficient use of resources and irritation or confusion amount the recipients of such messages. For example, many organizations are formed from several divisions. Because of the different business focus of these divisions, the messages that they provide may differ, with the potential to cause confusion, overload the recipient, and result in unnecessary expenditures to deliver duplicate or inconsistent messaging. In some circumstances, communications to a general audience may contradict messaging targeted towards a specific person or group of persons.
“Depending upon the organization, a significant portion of an organization’s budget may be consumed by the cost of the aforementioned communications. As such, an organization may wish to deploy one or more analysis methods to gauge the effectiveness of various messages and means of communicating those messages. However, unless there is a method for coordinating the messaging taking place, it may become extremely difficult for such an analysis effort to determine exactly which messages are responsible for generating a desired response. For example, a health care provider or similar organization may wish to offer incentives to its members in order to encourage participation in an exercise program. The organization may communicate information about these incentives via a posting on social media at the same time as it communicates the very same information in a billing insert. In such an example situation, it may be very difficult to determine which of the communication methods utilized may have generated the greatest level of increase in interest among the members of the organization. Additionally, in such a promotion, an organization may be aware of a health condition that would prevent a recipient from participating in the exercise program promoted. In these circumstances, the organization may wish to avoid communicating such an exercise program to those recipients which the organization knows are unable to participate.
“What is needed is a system and method for managing the various messaging produced by an organization and communicated to a group of recipients. Additionally, a system and method is needed to analyze the resultant messaging in order to gauge its effectiveness.
“In an embodiment of the invention, a messaging management system may be comprised of computerized components, such as an incoming message depository, a message analysis function, a message fulfillment function, archiving functions, and analytical and reporting functions.
“In certain embodiments, the messaging management system may comprise an interactive message depot that facilitates a user’s creation and editing of a message while considering applicable organizational communications rules.
“Embodiments of the invention may also include the capability to coordinate messaging across the various groups within an organization to help prevent the creation and delivery of redundant or conflicting messages.
“Embodiments of the invention may also comprise watchlist functionality which permits a user to configure one or more watchlist functions whereby the user may be alerted when a message is directed to a particular group or type of recipients.
“Embodiments of the invention may also comprise reporting functionality which may be configured to analyze and report on the messaging history with regard to one or more contacts or message topics.
“Further features and advantages of the devices and systems disclosed herein, as well as the structure and operation of various aspects of the present disclosure, are described in detail below with reference to the accompanying figures.”
The claims supplied by the inventors are:
“1. A system for managing computerized messages for an organization comprising: a message depot configured to receive messages generated by one or more users from one of more groups within the organization, wherein each message comprises content data and one or more characteristics; a communication governance database comprising governance rules for messages produced by the organization; a message fulfillment system comprising software instructions, which when executed, configure the message fulfilment system to convert the content data of said messages into at least two different formats and transmit the formatted messages to at least one fulfillment provider for transmission to a number of predetermined recipients; and a computer server comprising software instructions, which when executed, configured the computer server to, for a given message: generate a template based on the characteristic of the given message; populate said template with the content data for the given message; apply said governance rules to the content data of the given message to generate feedback data; notify the user of the feedback data; provide the given message to the message fulfilment system for conversion into the at least two different formats and transmission to the number of predetermined recipients; and store the content data for the given message at said message archival system.
“2. The system of claim 1 further comprising: a message archival system configured to archive the messages provided to said message fulfilment system.
“3. The system of claim 2 further comprising: a message analytics engine comprising software instructions, which when executed, configure the message analytics engine to analyze the messages stored at said message archival system and generate an alert for messages which violate one or more business rules.
“4. The system of claim 3 wherein: said one or more business rules comprise the intended recipient’s communication preferences.
“5. The system of claim 2 wherein: a message analytics engine comprising software instructions, which when executed, configure the message analytics engine to analyze contact history of the messages stored at said message archival system and produce message data representing effectiveness, response rates, delivery costs, and recipient satisfaction.
“6. The system of claim 1 wherein: said characteristics are selected from the group consisting of: a workgroup, a recipient class, a language selection, a definition of message variables, and a selection of applicable rules.
“7. The system of claim 6 wherein: said recipient class is selected from the group consisting of: customers, employers, brokers, employees, and health plan members.
“8. The system of claim 1 wherein: the computer server comprises additional software instructions, which when executed, configured the computer server to, for the given message, prompt the user to override the message content feedback data or modify the content data to comply with the feedback data.
“9. The system of claim 8 wherein: the computer server comprises additional software instructions, which when executed, configured the computer server to, for the given message, prevent the message from being provided to the message fulfillment system unless a user override is received or the content data complies with the feedback data.
“10. The system of claim 1 wherein: said formats are selected from the group consisting of: web content format, mobile device format, social media post format, voice communication systems format, postal mail format, email format, fax format, customer resource management system format, and fax communication system format.
“11. The system of claim 10 wherein: the governance rules are specific to the intended format of the message.
“12. The system of claim 11 wherein: the governance rules comprise sending messages in the mobile device format only during time periods associated with normal business hours in the intended recipient’s location.
“13. A system for managing computerized messages for an organization comprising: a message depot configured to receive a number of messages generated by multiple users from multiple groups within the organization, wherein each message comprises content data and one or more characteristics selected by the user from the group consisting of: a workgroup, a recipient definition, a language selection, a definition of message variables, and a selection of applicable rules; a communication governance database comprising governance rules for messages produced by the organization; a message fulfillment system comprising software instructions, which when executed, configure the message fulfilment system to convert the content data of said messages into at least two different formats selected from the group consisting of: web content format, mobile device format, social media post format, voice communication systems format, postal mail format, email format, fax format, customer resource management system format, and fax communication system format, and transmit the formatted message content data to fulfillment providers for transmission to a number of predetermined recipients; a message archival system configured to archive the messages provided to said message fulfilment system; a server comprising software instructions, which when executed, configured the computer server to, for each message: generate a template based on the characteristic selected by the user for the message; populate said template with the content data for the message; apply said governance rules to the content data of the messages to generate message content feedback data; notify the user of the message content feedback data; prompt the user to override the message content feedback data or modify the content data to comply with the message content feedback data; provide the messages to the message fulfilment system for conversion and transmission to the number of predetermined recipients; and store the messages at the message archival system; and a message analytics engine comprising software instructions, which when executed, configure the message analytics engine to analyze the messages stored at said message archival system, generate an alert for messages violating a business rule, and produce data representing the effectiveness of the transmitted messages.
“14. A method for managing computerized messages for an organization comprising the steps of: providing a message depot configured to receive a number of messages generated by one or more users from one of more groups within an organization, a communication governance database comprising governance rules for messages produced by the organization, a message fulfillment system, and a computer server; receiving, at the computer server, a user selection of one or more characteristics for a new message; receiving, at the computer server, content data for the new message; generating, at the computer server, a template based on the user selected characteristic for the new message; populating, at the computer server, the template with the content data; applying, at the computer server, said governance rules to the content data of the new message to generate message content feedback data; notifying the user of the message content feedback data; prompting the user to override the message content feedback data or modify the content data to comply with the message content feedback data; converting the new message, at the message fulfilment system, into at least two different formats; and transmitting, from the message fulfilment system, the converted message to a number of predetermined recipients by way of one or more fulfilment providers; wherein the formats are selected from the group consisting of: web content format, mobile device format, social media post format, voice communication systems format, postal mail format, email format, fax format, customer resource management system format, and fax communication system format.
“15. The method of claim 14 further comprising the steps of: providing a message archival system; and archiving, at the message archival system, each new message provided to said message fulfilment system.
“16. The method of claim 15 further comprising the steps of: providing a message analytics engine; analyzing, at the message analytics engine, each message stored at said message archival system; and generating an alert for analyzed messages violating a business rule.
“17. The method of claim 16 further comprising the steps of: analyzing, at the message analytics engine, contact history for each message stored at said message archival system; and produce data representing message effectiveness of the analyzed messages.
“18. The method of claim 14 wherein: said characteristics are selected from the group consisting of: a workgroup, a recipient definition, a language selection, a definition of message variables, and a selection of applicable rules.”
For more information, see this patent application: Fehling,
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