Bend's unique platform uses advanced technologies including AI, machine learning and behavioral economics to learn individual behaviors and situations, predict outcomes and deliver actionable advice that helps users optimize their tax benefits and health spending through their HSA account. By working with Bend, Paragon can retain control of their own product and brand, while offering a truly differentiated product – one that enables a better user experience while improving overall HSA usability.
Paragon Benefits is an expert in strategically designing and managing self-funded healthcare plans for businesses and organizations by capitalizing on the profitable and hidden opportunities inside every step of the claims payment process. Paragon was organized as a wholly owned subsidiary of the
"This partnership demonstrates the growing desire and demand for our technology, as it empowers partners like Paragon to be on the cutting edge and provide innovative HSA programs to its clients," said
Bend provides clients and users with the Bend Advisor, an AI-powered built-in tool that goes beyond basic transactions such as balance checking, transaction oversight and simple calculators to learn about users' individual situations and expenses and offer the best path forward.
"Bend's Participant Portal offers many widgets that make having an HSA easier to manage – and their Employer Portal makes it even easier for our clients to 'self-serve,' which in turn allows us, as the administrators, to focus on our clients and their needs," commented
For more information on Bend and its products and services for individuals, employers and partners, please visit https://www.bendhsa.com/.
About Paragon Benefits
For nearly 30 years, Paragon Benefits has been strategically designing & managing self-funded healthcare plans. With nearly 50 Paragon Peeps and as a subsidiary of the
About Bend Financial
Bend Financial is a
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