Older Drivers Embrace Active Safety Features; Resist Autonomous Vehicles, According to Munich Re, US Survey
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This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170314005350/en/ Munich Re Infographic: Older Drivers Resist Autonomous Vehicles and Ridesharing Services (Graphic: Business Wire) Approximately two out of three (63 percent) drivers over age 65 intend to purchase their next vehicle with active safety technology. Blind spot detectors (51 percent), a backup camera (43 percent) and automated braking (31 percent) were identified by senior drivers as the most sought after features. Of those surveyed, 44 percent said they would be willing to pay more for a vehicle with active safety features if the added cost is less than
Drivers over age 65 are currently one of the fastest-growing demographic groups in the
"Active vehicle safety technology has the potential to reduce crashes in any age group, but may offer specific benefits for older drivers," said
When asked what they believe to be the greatest benefit of active safety features for senior drivers, nearly half (41 percent) of the survey respondents cited improved safety of elderly drivers, maintaining their independence (19 percent) and reducing societal costs from accidents (13 percent).
While the results indicate that older drivers are comfortable with and recognize the benefits of this technology, they are still reluctant to relinquish total control to a car's internal systems. Nearly half (49 percent) of respondents noted that they would be somewhat or very uncomfortable riding in a fully autonomous vehicle.
The survey found that the majority of older drivers (53 percent) would still prefer to drive themselves, even if ridesharing services were available at a reasonable cost.
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