As part of the agency's commitment to corporate citizenship, HealthyWomen will receive pro bono public affairs support from MSLGROUP's
Called Keep the Care, the campaign will also equip the American public and women's health stakeholders with the advocacy tools to press lawmakers and insurers to ensure continued coverage of women's preventive care, such as Pap smears and mammograms, without a co-payment, co-insurance or a deductible.
"MSLGROUP welcomes the opportunity to work with HealthyWomen to inform and activate women as champions for their improved health," said
Under current law, insurers now cover preventive care services and screenings for pregnant women, women of childbearing age and women in later stages of life. These services include: well women visits, contraception, Pap smears, mammograms, colonoscopies, HIV and HPV testing, breast feeding support and supplies, gestational diabetes screening, STD and urinary tract infection screenings, BRCA testing and breast cancer chemoprevention counseling, osteoporosis screening and tobacco use interventions.
"Empowering Americans to advocate for continued coverage of women's preventive services couldn't be more important to the health and well-being of women and families," said
"Prior to the ACA, more than 50 percent of women delayed seeking preventive care due to the cost, underscoring the need for advocacy to ensure women have continued access to guaranteed preventive health services," explained
For more than 25 years, HealthyWomen has inspired and empowered millions of women to take a proactive role in their health. A progressive and unique women's health not-for-profit, HealthyWomen combines a 24/7 online health media platform, www.healthywomen.org, with education and advocacy campaigns to help women make smart health choices for themselves and their families. The organization also reaches women directly through a strong network of women's centers, clinics, health care systems and other health-delivery partners across the country and serves as a voice for women in advancing policies that improve the health of women and families and address disparities in care for women across the health continuum.
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