Main Street America Captures 2 Best of Show Awards, 3 Awards of Excellence at 2017 IMCA Annual Conference
The property/casualty insurance company’s Best of Show honors includes its 2016 Annual Report, Partnering for Success, and its monthly e-newsletter for employees in Main Street America’s claims and integrated customer solutions units.
Main Street America has won five IMCA Showcase Awards for its annual report over the past decade, including three Best of Shows. No other insurance organization has won this many annual report awards since the IMCA Showcase Awards program debuted in 1958.
Main Street America’s three Awards of Excellence this year included:
- A video tribute to the Pulse Orlando victims, including one Main Street America employee who miraculously survived the worst mass shooting in
U.S. history which occurred inJune 2016 . - A video highlighting a spring 2016 field trip that fifth grade students at Jacksonville’s
Woodland Acres Elementary School took to Main Street America’s corporate headquarters. - Main Street America’s 2017 calendar, which featured spectacular landscape images submitted by the company’s employees as part of its annual photo contest.
“It is a great honor to earn multiple IMCA Showcase Awards, especially when you are competing against world-class insurance organizations that have exceptional marketing and communications functions,” said
Judging criteria for each of the 2017 IMCA Showcase Awards’ 33 categories included background (why was the program or product created), target audience, objectives (what was the intended outcome/strategy and measurable success criteria) and results versus established measurable criteria. More than 70 judges participated in the virtual judging process assessing over 300 total entries. Judge’s backgrounds included advertising, marketing, public relations and corporate communications executives from across
About the
IMCA (www.imcanet.com) is the oldest association for insurance marketing and communications professionals in
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With roots dating back to 1923, The
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Main Street America is the founding company partner of Trusted Choice®, the global branding program of the
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