|PR Newswire Association LLC|
Iodine allows individuals to:
- Filter real-life data from 100,000 Americans to drill into the experience of specific populations with hundreds of medications;
- Search and explore side-effects data from the
FDAon more than 1,100 major medications – covering more than 95% of prescriptions filled in the U.S. – both prescription and over-the-counter;
- Explore pharmacist cost data, including whether a drug has a cheaper generic alternative, and whether it's cheaper to buy with or without insurance;
- Compare people's experience with similar drugs, and explore how different populations rate different drugs; and
- Share their own experience with medications, contributing to a new understanding of how drugs work in the real world.
Iodine gathered this data through an innovative application of Google Consumer Surveys (GCS), a tool that taps Google's connection to millions of Americans. GCS infers demographic information such as age and gender, allowing Iodine to create a broad assessment of how real people feel about the medications they're taking. Using GCS, Iodine was able to reach more than 5 million people and collect useful data from more than 100,000 of them.
"Given the right resources and tools, ordinary people have the capacity to engage with information and make better decisions for their health," said
How Iodine works:
- Iodine is available free to consumers at www.iodine.com. There, individuals can search our database of more than 1,100 drugs, engage with data-visualization tools, and get answers to questions that people have about their drugs.
- Mobile users can enjoy a rich mobile experience by accessing the same www.iodine.com URL.
- Visitors can share their experiences with medications in detail, noting how effective they felt a drug has been, and contributing their stories and experiences.
- Ultimately, these stories and experiences become part of a growing database of shared knowledge, a dataset that can guide new insights into how drugs work in the real world.
Iodine was founded in 2013, and the company is staffed by a team of data scientists, doctors, and designers. Iodine received funding by investors including
Press kit: www.iodine.com/blog/press