Integrity Continues to Innovate Insurance with Acquisition of Data Analytics Company Deft Research
Mergers & Acquisitions Daily News
2021 MAY 04 (NewsRx) -- By a News Reporter-Staff News Editor at Mergers & Acquisitions Daily News -- Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, announced its acquisition of Deft Research, LLC (“Deft Research”), the healthcare industry’s leading source for consumer and market data. As part of the acquisition, Deft Research Co-Founders Randy Herman, Dan Freier and Rich Hamer, along with Executive Vice President George Dippel and Senior Vice President Tim Brousseau, will become Managing Partners in Integrity. All of Deft Research’s employees will continue in their current positions. Financial terms of the transaction were not disclosed.
Over the last 15 years, Deft Research has developed a full suite of market research services that offer invaluable insights into the senior and commercial market as well as overall healthcare industry trends. Initially founded to better understand seniors transitioning to Medicare, Deft Research now helps all health insurance stakeholders make confident, educated decisions, create new product offerings and set higher standards of care. Deft Research gives a voice to the consumer in ways that were previously unheard of in the health insurance industry.
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