Horizon Steps in to Promote Open Enrollment as the Federal Government Reduces ACA Marketing and Outreach Efforts
Federal funding for marketing and promotion of the Affordable Care Act (ACA) open enrollment period was reduced by 90 percent to just
"As
Horizon addresses the 90 percent cut for open enrollment marketing:
* Letters will be sent to members explaining what people must do to ensure coverage for 2018.
* A heavy digital advertising campaign will be launched creating a statewide presence utilizing paid search, banner ads, social media and video to remind consumers about the open enrollment period and how Horizon can help guide them.
* A large traditional advertising campaign will feature billboards and signage throughout
Horizon addresses the reduction in navigator support:
* Trained and licensed telephone agents will answer questions and help enroll people into consumer plans both on and off the exchange.
* Horizon's "Blue To You" mobile vans will visit over 15 locations throughout open enrollment to provide educational and enrollment services. The latest schedule can be viewed at www.horizonblue.com/events.
* A series of Town hall-style educational events will be held with a variety of community-based groups and in-person assisters will be on hand to help people enroll on the spot.
Bilingual representatives will be available at Horizon Connect - a retail center staffed by trained agents in the
Open Monday-Saturday,
*
*
*
*
The enrollment and service centers that Horizon opened with
*
*
Through digital, grass roots, marketing and education efforts over the last two years to engage consumers, Horizon BCBSNJ has helped roughly 70,000 previously uninsured New Jerseyans obtain affordable, quality health coverage.
About
Trump’s ‘Unworkable’ Executive Order Newest Effort to Destabilize Health Care Markets
Clark Hill Attorney David G. Ries to Present on Cybersecurity at 43rd Annual Notre Dame Tax, Estate Planning Institute – October 26, 2017
Advisor News
Annuity News
Health/Employee Benefits News
Life Insurance News