Term life insurance is the most frequently offered voluntary product among the carriers responding to the survey. This was followed by critical illness and short-term disability and term (which tied for third). Very few of the participating carriers rated any voluntary product as “very profitable;” however, AD&D, accident/personal injury and term life were listed most frequently. The majority of carriers rated their products as having “average profitability,” which is similar to the 2012 and 2014 surveys. Cancer and long-term care coverage were the only products rated as “not profitable or financially attractive” by any of the respondents.
Voluntary Product Trends is an Eastbridge Frontline™ Report. Eastbridge