Cannabis Convention Company, CWCBExpo, Discusses How Women Helped to Shape the Future of Cannabis
Women have a strong voice in the cannabis industry and with a variety of opportunities across different segments of the market, they'll likely continue to shape the industry. Here are just a few of the areas where women are having an impact:
- Edibles. As laws change, marijuana social lounges and cafes will open across the country in droves. But in some areas, women are already leading the charge. For example, one
California woman took advantage of the chance to partner with a cannabis business. Her bake shop is now a leader in supplying dispensaries with cannabis-laced edibles. - Ethical farming. Women are pioneering more responsible ways of cultivating cannabis. Women-founded companies are shaping the industry by insisting on regenerative farming practices that are good for the earth and cannabis users.
- Investment banking. Women-led investment companies are backing cannabis startup companies. Those willing to work hard and pursue risks will have a strong voice in the industry.
- Recruitment. A rapidly-growing industry needs talent and it needs it quickly. Women are responding to the need by taking impactful positions in recruitment and talent acquisition. Organizations rely on their expertise to staff their operations.
- Software design. Women are shaping the industry with their developer expertise. Some of the most successful pot telehealth apps have women behind them. With the expansion of medical marijuana programs, home-delivery services will evolve, and the industry will look to designers to build apps and user-friendly websites for these services.
Where will women take the cannabis industry next? Learn more at the next CWCBExpo event. The trade show will take place
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