Busy Philipps Joins SeeHer Advisory Board
Best-selling author, actor, activist, writer, and talk show host is the eighth luminary to join the board of the
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She joins an accomplished group of advisors that includes
An actress, writer, producer, and director, Philipps has found success in platform after platform. She played attention-getting roles in such cultural touchstone series as Freaks and Geeks, Dawson’s Creek, and
Philipps made her mark on society as an advocate and activist. She has testified before
“Already a powerful force in media and advertising, SeeHer just became even more versatile! Busy is unique and a true innovator who moves effortlessly across platforms,” says SeeHer co-chair,
“I am so honored to join the creative advisory board of SeeHer. As a woman who has been a working actor and creator in
“Busy Philipps brings expertise in navigating social media and a large, fast-growing following,” concludes
About SeeHer
Despite strides made in recent years to truthfully portray women and girls in media, unconscious bias persists throughout advertising and entertainment. The average age, race, and body type of women depicted in media today still represents only a small fraction of the female population. The SeeHer movement is the leading global movement for accurate portrayals of women and girls in media. Led by the
To help marketers benchmark success, ANA’s SeeHer developed the Gender Equality Measure™ (GEM™), the first research methodology that quantifies gender bias in ads and programming. GEM™ shows that content that portrays females accurately dramatically increases purchase intent and brand reputation, increasing return on investment (ROI) by as much as 30 percent. GEM™ won the 2017 ESOMAR Research Effective Award, and the methodology became the industry standard, which led to a global rollout in 2018. In 2019 the movement began expansion into new verticals including sports (#SeeHerInSports) and music (#SeeHerHearHer.)
Visit SeeHer.com and follow us on Facebook, Instagram and Twitter @SeeHer2020.
About the ANA
The ANA (
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