As Farmers Grow Drone Use, Privacy Issues Top List of Concerns
Survey of Farmers Highlights New Risks and Opportunities in Expanding Drone Market
“As Federal Aviation Administration regulations open up the skies to the use of commercial drones, we are seeing a growing investment in the technology by farmers focused on precision agriculture or smart farming,” said
Of those who currently use the technology, it is nearly split between farmers who contract with an outside company to operate their drones (49%) and farmers who handle drone usage on their own (51%). Eighty-three percent (83%) of respondents use drones on their farms either daily or once a week or more. Drones are used for or considered being used for crop monitoring (73%), soil and field analysis (46%), and health assessment of [crops and livestock] (43%).
“Fortunately, a majority of farmers are talking to their insurance company about their drone usage,” said Dunn. Sixty-five percent (65%) of survey respondents using drones have informed their insurance company; 16% plan to do so. “Traditional commercial insurance policies don’t cover or offer very limited liability protection for drones. Farmers should speak with their agents or brokers to insure that their policy protects against privacy claims as well as bodily injury and property damage incurred as a result of drone usage.”
Methodology
This online survey was conducted by Qualtrics, which conducts research to capture customer, product, brand and employee experience insights, in
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